The 3 product experimentation pitfalls & how to avoid them

Presented by

Jon Noronha, Director of Product Management at Optimizely

About this talk

To make the most of the products they design, product teams need to keep iterating, time and again. Experimentation is an incredibly powerful technique — the trick is choosing the right metrics to measure. Choose the wrong ones and you've A/B tested yourself into a hole, and sent your product in exactly the wrong direction. It's time wasted, opportunities wasted, and a big hit to your budget. Join this VB Live event now and come away with a blueprint for avoiding the experimentation mistakes and faulty A/B testing habits that can lead product teams down the wrong path, the common errors product teams encounter, tips to avoid pitfalls, and more. Registration is free here! You'll learn about: - The most common mistakes product teams make when running experiments - Which metrics correlate best with your business’s success - Strategies to scale experimentation across multiple teams and squads - How the world’s top technology companies are able to experiment on all product decisions Speakers: -Jon Noronha, Director of Product Management at Optimizely

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