The event marketing opportunities you’re probably missing

Presented by

Cvent x VentureBeat

About this talk

Your live events, the ones you host, and the ones you sponsor, can do so much more. How do you know the marketing spend you’re investing is reaping sufficient ROI? And how do you measure the gains you're making over time? Event marketing technology can help demystify the whole process — and they're the key to event marketing success. When you integrate your events into your overall marketing mix, each one becomes an opportunity to reach, engage, and convert new customers. They'll play a central role in driving adoption, boosting customer loyalty, and opening up brand new ways to upsell and cross-sell across your company. To learn more about how to make event marketing a meaningful portion of your overall marketing budget, the event tools and tech that work with the marketing automation platform and CRM you already have, and how to win demonstrable results with every event, don't miss this VB Live event! Register for free! You'll learn how to: -Pitch events as an important part of a holistic marketing strategy to leadership -Run an integrated event marketing program and optimize it for success -Capture the data that uncovers attendee behavior at events Speakers: -Patrick Smith, CMO, Cvent -Sharon Summers, Director, Global Events, CPA Global -Ivo Lukas, CEO/Founder, 24Notion More speakers coming soon!

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