Subscription strategies to drive your competitive advantage

Presented by

Recurly x VentureBeat

About this talk

The subscription model has proven to be ideal for our digital, customer-centric economy. It offers sustainable recurring revenue and customer loyalty, plus a wealth of data to enable data-driven insights. But as consumer preferences and buying behaviors continue to shift, subscription businesses must evolve to remain competitive, or risk losing significant market traction. It’s time to step up your subscription game in 2020! Real world case studies will show you how it's done. Learn how hybrid commerce helps Urban Outfitters and BarkBox maximize revenue growth and brand value; how Output and Cinemark use machine learning and payments optimization to reduce churn and ensure business continuity; the way Unbounce is using subscription data to keep pricing and packaging competitive, and more, when you join this VB Live event. Key Takeaways: * How forward-looking businesses are using subscriptions to gain a competitive edge, including real-world case studies * The latest subscription trends and technologies to leverage for accelerated growth * Ways to build brand value and deepen customer loyalty, including hybrid commerce, alternative payment methods, frictionless trials, delighting customers, and more Speakers: * Emma Clark, Chief of Staff, Recurly * Ken Fenyo, Consumer Markets Lead, Fuel, a McKinsey Company Emma Clark is Chief of Staff at Recurly. In this role, she focuses on identifying new and emerging trends in subscription commerce as well as advising businesses on effective ways to optimize their subscription model. Emma's background is in data analytics and product management. Prior to Recurly, Emma was an analyst and product manager at JP Morgan Chase. Ken Fenyo is a senior executive and advisor at companies ranging from startups to the Fortune 100. He has deep expertise in loyalty, e-commerce, digital marketing, and customer analytics in the retail, consumer goods, and technology industries.

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