What it takes to launch a mobile game internationally

Presented by

VentureBeat x Facebook

About this talk

Mobile gaming is a global billion dollar industry. Its meteoric rise is fueled by growing ad revenues, an increase in gamer participation from a diverse demographic, and investment from non-gaming giants from entertainment and other industries. At the same time, the advent of technologies like 5G and increased cloud capabilities are expanding mobile game appeal and accessibility. The next step? Launching abroad. Publishers are capitalizing on these trends by expanding their reach into new, lucrative markets. But finding success means overcoming some at-home market hurdles like foreign government regulations, the risk of market saturation and competition, and the spectre of slow sales. Such hurdles can make the leap to cross-border success intimidating — but there's never been a better time to go global. For insights into what it takes for American publishers to build an international audience and vice-versa, the strategies that developers need to put into place, and how to mitigate risk, join experts from Facebook Audience Network in this VB Live event. From a NA/LATAM lens, this session will cover: - What is influencing publisher motivations to expand internationally? - What should publishers ask themselves when looking to expand? - What are the key insights and trends publishers can leverage when planning to expand? Speakers: - Marcio Freire, Head of LATAM & Americas Scaled, Facebook Audience Network - Martin Bradley, Research Director, 2CV - Jennifer Poulson, Head of Publishing & Product, SEA, Riot Games (moderator)

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