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Mining the Undiscovered Subscriber Market

Looking for new customers in an existing service area? Wondering what new services an existing customer may find valuable? Gaining an intimate understanding of who is located in your best coverage areas is fundamental to generating the highest level of revenue from your network and strengthening customer loyalty.

Wireless and wired telecom providers use geocoding, consumer data, and location analytics for subscriber acquisition. How well it works depends on hyper-accurate geocoding and a rich set of data attributes augmenting a correct residential or business address.

View this webinar on demand to learn how to leverage location intelligence, demographic, and consumer data to deliver effective messaging to target customers.

Key topics include:
- Understanding and implementing accurate address and geocoding data for customer acquisition
- How a Master Location Data approach can efficiently augment lat/long and address data with detailed attributes needed by marketers
- Applying demographic segmentation and consumer data to target specific audiences and determine effective messaging
Recorded Mar 30 2021 53 mins
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Presented by
Chris Perry & Dylan Conrad
Presentation preview: Mining the Undiscovered Subscriber Market

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  • Channel
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  • Liberate Your Data: Integrate Data From Traditional Systems to Cloud Platforms Oct 14 2021 4:00 pm UTC 58 mins
    Ashwin Ramachandran, Senior Director of Product Management, Data Integration, Precisely
    Hear from our data experts on how to modernize your data infrastructure and integrate siloed data into cloud-based enterprise data hubs. A modern data infrastructure helps to power high-performance analytics, AI and machine learning.

    Watch this on-demand webinar to learn how to liberate your data from traditional on-premise data systems and migrate it to next-gen cloud platforms, such as Snowflake.

    See a live demonstration of Connect which has already helped thousands of organizations to liberate their data in order to improve customer experience, reduce churn, lower risk, and meet regulatory requirements.
  • Information Asset Management in Financial Institutions: How Much Does Cost? Oct 6 2021 5:00 pm UTC 40 mins
    Chuck Kane, Director of Sales, Industry Solutions, Precisely and Jeff Nelson, Senior Account Executive, Precisely
    It is hard to imagine that anyone would invest $1.00 but then lose $100 in the process; that would be considered an awful investment decision. It’s widely accepted that investments should translate to positive returns. The value of an investment is determined by the quality of the information provided, demonstratable consistency, and context in how it should be leveraged. This is how intrinsic trust and positive decision making is formed.

    Data is a type of currency that banks invest in significantly, to transform into information assets. These information assets support decision-making, ensure compliance with regulations, control costs, optimize customer engagement, provide a seamless multi-channel, and positively impact a positive customer experience.

    The cost of investing in bad data quality is both escalating and profound. For example, if the cost to capture a single data element is $1.00. But, if that data element is incorrect, it will cost 10x the original costs to fix, test and deploy corrected data. After the data is repaired, it will cost well over 100x the initial value to identify, correct, and shift decisions based on inaccurate information assets.

    Join us to learn more about how bad data, inconsistent data, and a lack of context is costing financial institutions more than they realize.
  • Modernisierung der IT-Architektur: 10 Schritte zu einem innovativeren Mainframe Oct 4 2021 9:00 am UTC 54 mins
    Kai Waehner, Confluent & Marco Kopp, Precisely
    Mainframes sind immer noch weit verbreitet im Einsatz und verarbeiten täglich über 70 % der wichtigsten Rechentransaktionen der Welt. Sie bringen aber große Herausforderungen mit sich, wie zum Beispiel sehr hohe Kosten, monolithische Architekturen und fehlende Experten.
    Erfahren Sie in diesem Webinar, wie Mainframe Offloading mit Confluent, Apache Kafka und seinem Ökosystem kann genutzt werden, um moderne Dateninfrastrukturen in Echtzeit mit dem Mainframe synchron zu halten.
    In diesem Webcast zeigen Confluent und Precisely Ihnen:
    • Wie Unternehmen den Schritt bis hin zu Legacy-Migration gehen
    • Wie bei diesem Vorgehen Kosten eingespart werden können
    • Wie eine skalierbare und offene Architektur geschaffen werden kann
    • Wie neue Services und Applikationen ermöglicht werden können
  • Bessere Kundenbeziehungen dank einer 360-Grad-Kundensicht Sep 28 2021 8:00 pm UTC 50 mins
    Semir Attallah, Account Executive Precisely, Thomas Spielberger, Senior Sales Engineer Precisely
    Um sich in einem zunehmend digitalisierten Markt zu differenzieren, müssen Banken effizientere Wege für ihre Kundenansprache finden. Kundenbindung, Cross- und Upselling sind wichtige Erfolgsfaktoren. Aber noch wichtiger ist es, jeden Kunden bezogen auf seinen Kontext zu verstehen, sprich über Konten, Geografie, Beziehungen, Demografie usw. Um mit jedem Kunden als Individuum zu interagieren, müssen Sie ihn auch als solches verstehen. Dazu benötigen Sie Echtzeitzugang zu einer umfassenden 360-Grad-Kundensicht.

    Viele Lösungen haben mit einem einfachen Zugang zu zuverlässigen, kontextbezogenen Kundeneinblicken gelockt. Doch diese traditionellen Datenmanagementlösungen bremsen Banken eher aus. Starre relationale Datenbankstrukturen sind einfach nicht dazu geschaffen,
    die agilen umfassenden Einblicke zu liefern, die auf dem heutigen Markt gefragt sind. Um eine echte 360-Grad-Ansicht Ihrer Kunden zu erreichen, ist ein ganz neuer Ansatz erforderlich. Der Schlüssel ist eine transformative Graphdatenbank-Technologie. Erhöhen Sie Ihren Share of Wallet, indem Sie sich durch eine hochrelevante, personalisierte Kundenansprache hervorheben.

    In diesem Webinar lernen Sie, wie Sie Ihre Daten über Silos hinweg verbinden, die Datenqualität verbessern, bzw. anreichern können.
    Erst dann können Sie sämtliche Interaktionen erfassen und Einblicke, Analysen und Automatisierungsprozesse in jedem Bereich Ihres Unternehmens beschleunigen.
  • Digital Acceleration in Insurance Sep 28 2021 5:00 pm UTC 34 mins
    Ben Matarese, Director of Insurance Practice, Precisely
    Insurers have been transitioning from a “policy centric” approach to a “customer centric” strategy and the foundation of this transition has been data. We will review some of the recent initiatives we have been working on with our clients and discuss how they are leveraging data to support their digital first business strategies. Examples include the ability to better understand customers and market opportunity, improve the customer experience, accurately identify risk and optimize pricing, promote wellness and leverage data to perform analytics at scale.
  • Connectez les systèmes mainframe aux systèmes analytiques les plus performants Sep 28 2021 8:00 am UTC 45 mins
    Florence Rabuel Head of IBM Infrastructure Sales Precisely, Aurélie Godec Senior Director Customer Support Precisely
    L’intégration des données des systèmes IBM Z et IBM i peut s’avérer difficile et périlleuse.
    Comment faciliter cette intégration tout en respectant les contraintes métier, les impératifs de temps et de compétences internes ?

    C’est l’équation à résoudre pour pouvoir alimenter de manière efficace les systèmes analytiques.



    Assistez à ce webinar pour en savoir plus sur comment :

    Récupérer, agréger et rafraîchir les données où qu’elles soient et en toute sécurité
    Mettre en place les meilleures pratiques pour intégrer les sources de données legacy, telles que le mainframe et l’IBM i, dans les plateformes modernes d'analyse de données comme Cloudera, Databricks et Snowflake.
    Connect CDC réplique les données de vos applications :
    - dans les bases de données relationnelles - SQL Server, PostgreSQL, MySQL…
    - les plateformes centralisées d’échange de données telles que Kafka
    - les plateformes de traitement telles que le Cloud (AWS, Azure) tout en offrant de hautes performances, une résilience, une tolérance aux pannes élevées et une fourniture de données garantie.
    Découvrir l’illustration de ces bonnes pratiques au travers de cas clients
  • Unlock Data-Driven Insights in Databricks Using Location Intelligence (BST/CEST) Sep 23 2021 9:00 am UTC 60 mins
    Tim McKenzie, Business Solution Architect - Cloud Solutions, Precisely
    Today’s data-driven organisations are turning to Databricks for a cloud-based, open, unified platform for data and AI. Yet many companies struggle to unlock the value of the data they have in Databricks. To capitalise on the promise of a competitive edge through increased efficiency and insight, data scientists are turning to location to make sense of massive volumes of business data.

    Join us to learn how Precisely clients are leveraging our advanced location intelligence and enrichment solutions in Databricks to:

    • Simplify the complexity of location data and transform it into valuable insights
    • Enrich data with thousands of attributes for better, more accurate analytics, AI, and ML models
    • Leverage the power of Databricks to integrate geospatial data into business processes for real-time answers
    • Create more meaningful and timely customer interactions by streamlining customer-facing and operational tasks
  • Liberate Your Data: Integrate Data From Traditional Systems to Cloud Platforms Recorded: Sep 17 2021 58 mins
    Ashwin Ramachandran, Senior Director of Product Management, Data Integration, Precisely
    Hear from our data experts on how to modernize your data infrastructure and integrate siloed data into cloud-based enterprise data hubs. A modern data infrastructure helps to power high-performance analytics, AI and machine learning.

    Watch this on-demand webinar to learn how to liberate your data from traditional on-premise data systems and migrate it to next-gen cloud platforms, such as Snowflake.

    See a live demonstration of Connect which has already helped thousands of organizations to liberate their data in order to improve customer experience, reduce churn, lower risk, and meet regulatory requirements.
  • Re-Calibrate Your Branch Transformation Strategy With New Insights Recorded: Sep 16 2021 62 mins
    Steve Rymers, Director of Financial Services, Location Analytics, and Data, Precisely
    On-going branch transformation plans have been disrupted. Bank and credit union customers are relying more and more on appointment-only lobby hours, drive-up locations and digital channels to do their banking.

    What do these short-term disruptions mean to the future of location-based networks, and how can you reassess the importance of location, facility design and usage? Now more than ever, banks and credit unions must find ways to keep up by transforming their branch networks and re-evaluating the importance of location.

    View this on-demand webinar to learn:

    The shift in the value of location: location dependent to location influenced behavior
    Key elements in designing a thin branch infrastructure network
    Community matters: matching the branch design to the consumer
    Resetting customer and employee experience at the branch-what is the right balance of technology
  • Gain a Competitive Edge in Telecommunications with Location and Data Science Recorded: Sep 7 2021 56 mins
    Tim McKenzie, Business Solution Architect - Cloud Solutions, Precisely
    Topics covered in this presentation include:
    - Challenges CSPs face today in using data for network planning, including new 5G infrastructure and optimizing existing wired networks for both end users and backhaul customers
    - Understanding and implementing accurate address and geocoding data across multiple use cases, including customer acquisition
    - How a Master Location Data approach can efficiently augment lat/long and address data with detailed attributes needed by engineers and marketers
  • Information Asset Management in Financial Institutions: How Much Does Cost? Recorded: Sep 7 2021 40 mins
    Chuck Kane, Director of Sales, Industry Solutions, Precisely and Jeff Nelson, Senior Account Executive, Precisely
    It is hard to imagine that anyone would invest $1.00 but then lose $100 in the process; that would be considered an awful investment decision. It’s widely accepted that investments should translate to positive returns. The value of an investment is determined by the quality of the information provided, demonstratable consistency, and context in how it should be leveraged. This is how intrinsic trust and positive decision making is formed.

    Data is a type of currency that banks invest in significantly, to transform into information assets. These information assets support decision-making, ensure compliance with regulations, control costs, optimize customer engagement, provide a seamless multi-channel, and positively impact a positive customer experience.

    The cost of investing in bad data quality is both escalating and profound. For example, if the cost to capture a single data element is $1.00. But, if that data element is incorrect, it will cost 10x the original costs to fix, test and deploy corrected data. After the data is repaired, it will cost well over 100x the initial value to identify, correct, and shift decisions based on inaccurate information assets.

    Join us to learn more about how bad data, inconsistent data, and a lack of context is costing financial institutions more than they realize.
  • Digital Acceleration in Insurance Recorded: Sep 7 2021 34 mins
    Ben Matarese, Director of Insurance Practice, Precisely
    Insurers have been transitioning from a “policy centric” approach to a “customer centric” strategy and the foundation of this transition has been data. We will review some of the recent initiatives we have been working on with our clients and discuss how they are leveraging data to support their digital first business strategies. Examples include the ability to better understand customers and market opportunity, improve the customer experience, accurately identify risk and optimize pricing, promote wellness and leverage data to perform analytics at scale.
  • (Data) Integrity Matters: Four Ways You Can Build Trust in Your Data Recorded: Sep 2 2021 45 mins
    Rochelle Grubbs, Director of Sales Engineering at Precisely
    According to the Harvard Business Review, 47% of newly created data records have at least one critical error. For many organizations, the ability to trust their data seems almost impossible. Data lives in silos, is stale, unstandardized, full of duplicates, incomplete, or lacking in the insights required to make it truly valuable.

    That’s why focusing on achieving data integrity – data with maximum accuracy, consistency, and context – drives better, faster, more confident decisions for your business.

    In this webinar, you will learn how Precisely defines data integrity and how we can help you:

    • Effectively integrate data from multiple data sources like mainframes, relational databases, or enterprise data warehouses into next-generation platforms.
    • Improve the quality of your data by making sure your data is complete, verified, and validated.
    • Incorporate third-party data to provide location, business, or demographic context.
    • Turn data into actionable insights using location – a straight-forward way to organize, manage, enrich, and analyze business data.
  • Analytik Projekt gestartet! Wo bleibt der erhoffte Revenue? Recorded: Aug 31 2021 42 mins
    Burchard Hillmann-Köster, Account Executive Precisely
    Datenintegrität: Kernelement von Strategie und Investitionen

    Viele Unternehmen haben bereits in "übergeordneten" Analytik-Projekte investiert. KI (Künstlicher Intelligenz), IoT und Blockchain haben Budgets verschlungen. Jedoch bleibt der erhoffte Revenue aus. Woran liegt das?

    Jede Geschäftsentscheidung hängt von vertrauenswürdigen Daten ab. Sie sind alle abhängig von der Qualität, Genauigkeit und Konsistenz, um den dazugehörigen Kontext zu identifizieren. Datenqualität und Datenanalytik stehen somit eng in Verbindung und müssen in den Fokus unternehmerischen Handelns gerückt werden.

    Anhand von Kundenbeispielen sehen Sie, wie Unternehmen durch exakte Daten gewinnbringend Projekte umgesetzt haben.
    • Optimierung der Lieferketten-Daten: Verbesserung der Qualität der Lieferanten-Stammdaten um 23%.
    • Personalisierte Kundenbeziehungen: Reduzierung des De-Duplizierungs-Prozesses von Kundeninformationen von 150 Minuten auf weniger als 5 Minuten
    • Bessere Ergebnisse aus einer neuen Hadoop-Umgebung: Reduzierung der Laufzeit von 20 Minuten auf 20 Sekunden.

    Melden Sie sich gleich zu de Webinar an und bringen Sie Ihre Daten in Ordnung.
  • Foundational Strategies for Trusted Data: Getting Your Data to the Cloud Recorded: Aug 26 2021 40 mins
    Ashwin Ramachandran, Senior Director of Product Management, Data Integration, Precisely
    To trust your reporting, analytics, and ML outcomes, you must have access to all the data required for confident decision-making.

    Join us to explore strategies for breaking data out of silos and getting it into the cloud – with an emphasis on integrating data from complex legacy systems.
  • Best Practices for Multi-Factor Authentication on IBM i Recorded: Aug 26 2021 34 mins
    Bill Hammond, Product Marketing Director, Precisely and Dawn Winston, Product Management Director, Precisely
    Security breaches caused by passwords written on sticky notes, guessed passwords, or brute-force password attacks have compelled IBM i shops to implement stronger password management controls. Fear of such breaches, coupled with best practices and regulatory requirements, have driven companies to adopt multi-factor authentication (MFA) procedures that require users to enter an additional form of identification beyond passwords.

    MFA is a powerful technology for protecting sensitive data and there are numerous approaches and features to consider when choosing an MFA solution for IBM i.

    View this on-demand webinar to learn:
    - What true multi-factor authentication really is
    - Authentication options and tradeoffs
    - Tips on implementing multi-factor authentication for IBM i
  • The Rise of the Data Scientist (BST/CEST) Recorded: Aug 19 2021 61 mins
    Anthony Scriffignano, Ph.D., SVP, Chief Data Scientist, Dun & Bradstreet and Brandy Freitas, Senior Data Scientist, Precisely
    From artificial intelligence and machine learning to business and IT – the data revolution is moving at an unprecedented pace. As organisations clamor to keep up, it’s universally understood that data insights are necessary for survival. Yet, it’s not always as clear that data scientists are the real heroes behind the scenes; uncovering the hidden answers in the data that inform strategic decisions and reveal opportunities.

    Join this on-demand webinar for a discussion with data science and analytics experts. Together we’ll talk openly about data science, tackling everything from where and how data science is being used and emerging use cases, to some of the more challenging topics like where it’s misunderstood and how to communicate your value as a data scientist at every level of the organisation.
  • Re-Calibrate Your Branch Transformation Strategy With New Insights Recorded: Aug 17 2021 62 mins
    Steve Rymers, Director of Financial Services, Location Analytics, and Data, Precisely
    On-going branch transformation plans have been disrupted. Bank and credit union customers are relying more and more on appointment-only lobby hours, drive-up locations and digital channels to do their banking.

    What do these short-term disruptions mean to the future of location-based networks, and how can you reassess the importance of location, facility design and usage? Now more than ever, banks and credit unions must find ways to keep up by transforming their branch networks and re-evaluating the importance of location.

    View this on-demand webinar to learn:

    The shift in the value of location: location dependent to location influenced behavior
    Key elements in designing a thin branch infrastructure network
    Community matters: matching the branch design to the consumer
    Resetting customer and employee experience at the branch-what is the right balance of technology
  • Gain a Competitive Edge in Telecommunications with Location and Data Science Recorded: Aug 17 2021 56 mins
    Tim McKenzie, Business Solution Architect - Cloud Solutions, Precisely
    Topics covered in this presentation include:
    - Challenges CSPs face today in using data for network planning, including new 5G infrastructure and optimizing existing wired networks for both end users and backhaul customers
    - Understanding and implementing accurate address and geocoding data across multiple use cases, including customer acquisition
    - How a Master Location Data approach can efficiently augment lat/long and address data with detailed attributes needed by engineers and marketers
  • Foundational Strategies for Trusted Data: Getting Your Data to the Cloud Recorded: Aug 16 2021 40 mins
    Ashwin Ramachandran
    To trust your reporting, analytics, and ML outcomes, you must have access to all the data required for confident decision-making.

    Join us to explore strategies for breaking data out of silos and getting it into the cloud – with an emphasis on integrating data from complex legacy systems.
Trust your data. Build your possibilities.
Precisely is the global leader in data integrity, providing accuracy and consistency in data for 12,000 customers in more than 100 countries, including 90 percent of the Fortune 100. Precisely’s data integration, data quality, location intelligence, and data enrichment products power better business decisions to create better outcomes.

Learn more at www.precisely.com

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  • Live at: Mar 30 2021 5:00 pm
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