Transform Your Downstream Cloud Analytics with Data Quality

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Presented by

Marco de Jong, Sales Engineering Director, Precisely

About this talk

Nearly half the respondents to Precisely’s Enterprise Data Quality survey cited a lack of data quality as the reason for untrustworthy results or inaccurate insights from ML, AI, and advanced analytics systems. So how can you build trust in the data your organization is using in the cloud for business decision-making? Join us to explore how to take the first steps to high-quality data in the cloud by better understanding your data through profiling. During this webinar, we will explore key topics such as: · The five steps to effective data profiling · How profiling informs your next steps to deliver quality data to the cloud · How Precisely customers have elevated marketing and customer service results by focusing on data quality

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Precisely is the global leader in data integrity, providing accuracy and consistency in data for 12,000 customers in more than 100 countries, including 90 percent of the Fortune 100. Precisely’s data integration, data quality, location intelligence, and data enrichment products power better business decisions to create better outcomes. Learn more at www.precisely.com