Data Enrichment Today: Empowering Business with Accurate Global Context

Presented by

Paige Bartley, Senior Research Analyst, 451 Research

About this talk

Data-derived insight powers business decisions today. But internal data alone is rarely sufficient; enrichment of data is increasingly important. Data enrichment gives deep insights into consumers, businesses, places, and risks. Adding this context to existing data – right within business workflows – drives better decisions around customer and market intelligence, resource allocation, site selection, risk management, property underwriting, and more. Join us for this webinar to discover new data trends from the latest 451 Research studies. We will explore the role Precisely’s trusted global geo addressing and data enrichment can play in empowering data science, capturing new business opportunities, and optimizing decision making. During this webinar, you will learn: - Key market trends shaping business motivation for data unification and enrichment  - How to leverage geo addressing, which combines accurate address and rooftop-level geolocation data with detailed attributions, across multiple use cases for telco, proptech and insurance companies - How to eliminate guesswork and streamline big data processing with a unique, persistent identifier for better property matches and simplified context enrichment - How to quickly and easily acquire hyper-accurate, complete, and current enrichment data and incorporate it into business processes and data science workflows

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