Data Enrichment Today: Empowering Business with Accurate Global Context

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Presented by

Paige Bartley, Senior Research Analyst, 451 Research

About this talk

Data-derived insight powers business decisions today. But internal data alone is rarely sufficient; enrichment of data is increasingly important. Data enrichment gives deep insights into consumers, businesses, places, and risks. Adding this context to existing data – right within business workflows – drives better decisions around customer and market intelligence, resource allocation, site selection, risk management, property underwriting, and more. Join us for this webinar to discover new data trends from the latest 451 Research studies. We will explore the role Precisely’s trusted global geo addressing and data enrichment can play in empowering data science, capturing new business opportunities, and optimizing decision making. During this webinar, you will learn: - Key market trends shaping business motivation for data unification and enrichment  - How to leverage geo addressing, which combines accurate address and rooftop-level geolocation data with detailed attributions, across multiple use cases for telco, proptech and insurance companies - How to eliminate guesswork and streamline big data processing with a unique, persistent identifier for better property matches and simplified context enrichment - How to quickly and easily acquire hyper-accurate, complete, and current enrichment data and incorporate it into business processes and data science workflows

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Precisely is the global leader in data integrity, providing accuracy and consistency in data for 12,000 customers in more than 100 countries, including 90 percent of the Fortune 100. Precisely’s data integration, data quality, location intelligence, and data enrichment products power better business decisions to create better outcomes. Learn more at www.precisely.com