Data Centric to Document-Centric Approaches to Identity Proofing

Presented by

Philipp Pointner, CPO - Jumio; Lisa Lechner, CCO - Mercari Inc, Lana Schwartzman, CCO - Paxful, Dean Nicolls, Jumio

About this talk

In the world of identity proofing, there are data-centric approaches and there are ID-centric approaches. Data-centric approaches rely on static data (e.g., a person’s self-reported name, address and Social Security number) and this information is corroborated against a third-party database to “verify” a person’s real-world identity. Unfortunately, these methods are no longer reliable thanks to recent data breaches, the dark web and social engineering where fraudsters can access PII data and impersonate legitimate consumers. Document-centric approaches, on the other hand, rely on consumers remotely submitting pictures of government-issued ID documents, such as a passport or driver's license, along with a corroborating selfie, to verify their digital identity. But, it really does not need to be an either/or scenario. In this panel discussion, you’ll learn: - The pros and cons of data-centric identity proofing methods - The pros and cons of document-centric approaches - How to combine these approaches to save money and increase identity assurance - How a real-world customer took a hybrid approach to identity proofing

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Jumio’s mission is to make the internet a safer place by protecting the ecosystems of businesses through a unified, end-to-end identity verification, eKYC and AML platform. The Jumio KYX Platform offers a range of identity proofing and AML services to accurately establish, maintain and reassert trust from account opening to ongoing transaction monitoring. Leveraging advanced technology including AI, biometrics, machine learning, liveness detection and automation, Jumio helps organizations fight fraud and financial crime, onboard good customers faster and meet regulatory compliance including KYC, AML and GDPR. Jumio has verified more than 400 million identities issued by over 200 countries and territories from real-time web and mobile transactions. Jumio’s solutions are used by leading companies in the financial services, sharing economy, digital currency, retail, travel and online gaming sectors. Based in Palo Alto, Jumio operates globally with offices in North America, Latin America, Europe and Asia Pacific and has been the recipient of numerous awards for innovation. For more information, please visit