Elena Kozhemyakina, Fintech4Funds | Mikkel Koster, 1508 | Yael Barak, Checkout.com | Chris Norman, Jumio
For legacy and challenger banks, wealth managers, insurers, and payment providers, the customer experience is a critical element in winning new customers. It matters more than trust now, and tech companies outside of the financial services sector are increasingly setting standards for good customer experiences. In fact, a good customer experience increases account registration by up to 45%. By focusing on putting the customer experience first in product development, it is possible to drive competitive growth and win in the marketplace.
But, a good customer experience is not just limited to customer-facing brands. Both front-end and back-end technology must be considered, too. From a smooth on-boarding process, KYC/AML, and fraud prevention, understanding what makes the best experience is what can stand between success and failure for banks, wealth managers, payment providers, and others. What will it take to win?
Professionals at banks, wealth managers, payment providers, and other fintechs will benefit from viewing this webinar as it will dive into:
- The elements of a effective customer experience and user interface
- Where does the user experience fit into the customer experience
- What is at stake with a poor user experience?
- Can the customer experience assist a customer's wealth creation?
- What back-end processes require the most attention?
Elena Kozhemyakina, Founder, Fintech4Funds, London Partner, Fintech Connector
Mikkel Koster, Experience Design Director, 1508
Yael Barak, VP Product, Checkout.com