Will Stuart-Jones, Senior Marketing Consultant at 3radical
Millennial consumers have different needs, wants and behaviours when compared to more traditional consumers that brands have typically engaged with. Many brands are struggling to find the best approach to engaging with this group and time is running out as Millennials are growing in purchasing power and will very quickly represent a very large proportion of brands’ market share.
During this webinar 3radical will expose what motivates Millennials. Will Stuart-Jones will present on what drives their attitudes and behaviours as well as the challenges brands marketers face in reaching them. He will then present a range of best practice techniques to help marketers gain a competitive edge by creating a fun, challenging and rewarding brand experience that drives long term profitable engagement with Millenials; via their preferred channel of choice – ‘mobile first'.
Pete Jenkins, Chair at Gamfed & Gamification entrepreneur in residence at Brighton University
In his recently published white paper, Pete Jenkins, Chair at Gamfed, examined the science behind driving engagement, and how marketers can leverage gamification, insight, proximity marketing and social media to generate exceptional engagement and influence behaviour.
But how do marketers go about implementing these techniques?
Pete has condensed gamified marketing down to just 6 critical strategies, and in this webinar he will present the 6 C’s of gamified marketing and how to apply them to gain the highest levels of customer engagement. He will take you through case studies where these ideas have been used successfully, and you’ll take away a practical framework to apply to your own marketing activities.
Mike Talbot, 3radical, An Coopens, Gamification Nation, Ruaraidh Thomas, The Gig at DST, Pete Jenkins, GamFed
Consumers are constantly bombarded across multiple channels with branded messages, so how can the gamification of the mobile customer experience help brands to increase engagement, loyalty and improve customer value when most consumers have already tuned out? The Economist Intelligence Unit showed that companies share a conviction that cultivating a high level of customer engagement is now a key strategic challenge.
This panel discussion explores whether Gamification, as an engagement technique, can help Marketers to secure consumer mind share, giving their brands a competitive advantage, or is it just a passing gimmick that won’t deliver against this strategic goal?
Mike Talbot, Chief Visionary at 3radical is joined by Rusty Warner, Principal Analyst at Forrester
With consumers expecting more from brands to tempt them to engage, and the explosion in smartphones as a key communication channel, marketers need to adapt their current strategies to win.
3radical are teaming up with Forrester Research to present a webinar on the current hot topic of how "Gamification of Mobile Marketing" can deliver a competitive advantage to brands.
Mike Talbot Chief Visionary and Rusty Warner, Principal Analyst at Forrester Research, will cover topics including :
- Why is mobile a strategic channel for brands in the world of the connected consumer?
- How does gamification and contextual relevance drive consumer engagement?
They will also bring the information to life with :
- Expert best practice tips and advice on how brands can develop a winning mobile gamification strategy
- Examples of how brands are succesfully driving consumer engagement with mobile gamification
Don't miss out, sign up for this free webinar now.
Want to understand what Mobile Gamification is and how your brand can leverage it to drive more business? Then watch our brief introductory video which explains the key challenges marketers face today and how the 3radical platform addresses them.
3radical has created a new way for Brands to get and keep consumers attention. Using our powerful mobile gamification platform, leading Brands are achieving unprecedented engagement levels while consumers have a fun, positive experience.