Many Customer Relationship Management (CRM) implementations fail to realise their promised benefits. The most common cause of failure is poor data quality, often the result of ineffective data governance and accountability. Poorly managed data leads to bad customer experience, undermines marketing and selling activities, causes brand damage and can create legal and regulatory compliance difficulties. Ultimately it can also undermine confidence and trust in any CRM system. Any CRM process or platform can only ever be as good as the data which supports it, but this simple truth is all too often forgotten.
Getting the data foundation right is essential for any successful CRM platform. This webinar will highlight how to achieve this. It will cover:
Why fit for purpose data is an essential bedrock of CRM
What can happen when CRM data is not fit for purpose
Why do problems occur?
How to get it right – strategies for CRM data success
The future – it’s already started
Key do’s and don’ts
Summary messages and learning points
RecordedJun 23 201644 mins
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Intellectual and data capital won’t be found on an organisations balance sheet, but will grow in importance and overtake the value of physical capital for most businesses in this digital age. Imagine the impact then when bringing these two value generators together as a joint force ... Intellectual Data!
Ian will share his insights on why "Intellectual Data" is vital for the organisation of tomorrow, where being able to make data-driven decisions within an environment of fast-paced transformation will be the key differentiator.
Considering a career in Information Management?
Already well established in the field?
Want to build up information management capabilities in your organisation?
It’s not only the “Information” skills that are essential, but the wider business and soft skills are vital for effective Data Management roles.
This seminar will introduce the key issues of:
• What key capabilities are necessary (and desirable) for IM professionals
• What behaviours and attitudes should be exhibited
• What are the roles necessary in a successful Information Management practice
• What are the skills and skill levels required to fulfil those roles; and
• Does Data Management certification help?
Join Nigel Turner of Global Data Strategy and Becky Russell of the Environment Agency in this webinar which looks at the criticality of common data definitions in managing complex data in the Environment Agency
“I have never used a tool with clients that has been so universally and successfully adopted” Silos, Politics & Turf Wars by Patrick Lencioni.
Data is an asset is no longer a cliché. However, business data needs to be owned, managed, secured and fit for purpose within the context of organisational challenges, complexities, culture, politics and operational priorities which can define if any Data Management team succeed or fail.
Years in the trenches delivering Data Management as a business capability into a multi-billion pound programme with organisational complexities - there are ten tips I would like to share with you which are fundamental in the successful delivery of any data management program.
I do profoundly believe they are simple but very important and it is worth knowing - probably not universally and successfully adopted in any organisations.
They are not in any particular order but for any Data Management team and program to be successful – I strongly recommend their consideration with a clear strategy to develop and embed them within the organisation.
New to data management? Or already a data professional but want to extend your data skills and knowledge? We can help; hear about DAMA UK's mentoring scheme. Developing partnerships between data professionals to share knowledge, skills, information to foster your personal and professional development and growth.
This is a new discipline introduced into DMBoK 2.0.
DI&I covers addresses the different types of Data Integration approaches ranging from P2P through ETL to DV and EAI.
The webinar will describe the different approaches, together with the applicability of the different approaches.
The issues and implications of each will be discussed together with an outline of the technologies available that support these styles of integration.
Have you mapped your personal data supply chain yet?
In this joint webinar between DAMA UK and DAMA Ireland, Ken will explain how smart businesses are using the DataValueMap.com (from Cork University Business School) to visually map their personal data supply chain and extract business value in the process.
The DataValueMap.com is a paper based, tech free, silo busting business tool that helps business managers build a shared understanding of any data initiative.
It's perfect for enabling business people to quickly sketch how critical information (such as personal data in the case of GDPR) flows through their business.
To be successful at Data Architecture, organisations have always needed to understand what data they have, why they have it, how they use it, where it is, how it got there, and what happened to it along the way - forming a 'pipeline' of information. Very often, this pipeline is managed and documented using a mish-mash of tools and methodologies, often resulting in conflicting and contradictory information, making it difficult for Data Governance to be effective.
In this webcast, George McGeachie will demonstrate the key features of SAP PowerDesigner that support the pipeline. A set of requirements and business rules, and an existing Conceptual Data Model, will be used to create Logical and Physical Data Models. This will include the generation of JSON structures from both Logical and Physical Data Models.
Some of what you will see is not out-of-the-box - it has been built using PowerDesigner's powerful customisation features.
This presentation provides a strategy for Child Welfare organizations to meet the new CCWIS data requirements. Kreig Fields will specifically cover the key data challenges that organizations are facing, and show how US CCWIS requirements address those issues. He will then describe a Strategic Roadmap for implementing CCWIS requirements to improve the safety, wellbeing and permanency of children.
Many organisations aspire to become digital, data driven enterprises. In these organisations data is viewed as a critical asset, both to generate new digitally based products and services, and to guide and improve business operations and decision making. But many companies are failing to live up to this aspiration. They struggle to develop and implement data strategies that align with, and help to deliver, new business strategies.
This webinar will explore what becoming ‘data driven’ really means, examines some of the reasons why many organisations are failing to realise their ambitions, and propose ways of overcoming the challenges. Key to these is a strong emphasis on the increasingly critical importance of established data management disciplines, especially Data Governance, Data Quality and MDM, which all have a critical role to play in the digital business of the future.
This session will explore:
•What is a data driven organisation and how does it differ from a traditional company?
•The main challenges of creating a data driven organisation
•Building a data driven capability - the role of business and IT
•The central importance of a business aligned Data Strategy and how to achieve it
•Why a successful data strategy needs an integrated focus on Data Governance, Data Quality and MDM
Once upon a time, data, information, values, and lessons were all communicated by spoken word. Narrative was used to encode and shape data, quality control the transmission of the message, and keep the story alive.
That's the simple version. Dr Katherine O'Keefe is an expert in the use of fairy tales and the narrative patterns of folklore in literature. She uses these skills to help data governance clients figure out why their data-driven happy ending hasn't happened yet.
What you will learn:
The links between fairy tales and data management taxonomies
The differences between fairy tales and parables and the narrative patterns that drive good yarns
The link between stories, communication, and change management
How to reinterpret classic narratives to teach valuable data governance lessons.
There is a skill shortage everywhere. This session looks at how Castlebridge has begun to develop our own internal "apprenticeship" model for data professionals. This is a development that arose by accident more than design, and there are a number of key lessons in relation to a) skill profiling b) growing resource vs buying resource , c) long term sustainability of teams, and d) the role of organisations like DAMA and volunteering with DAMA in developing Information Apprentices
Brexit is happening, GDPR is rolling on, and the world is a cold and forbidding place.This webinar from internationally recognised Information Curmudgeon Daragh O Brien sets out some stark facts for organsiations about the journey to GDPR, particularly if you are UK based or deal with UK partners or subsidiaries.
Ethics is the new black in Information Management these days, or so it seems. From the European Data Protection Supervisor publishing an Opinion on Big Data Ethics, to countless articles about the call from data scientists for clarity on ethics, there is a growing consensus that "something must be done". The challenge arises in moving from abstract discussion to practical application. In this webinar, Katherine O'Keefe builds on themes from her presentations at EDBI and EDW to explain how Ethical Enterprise Information Management (E2IM) is the "coming wave" that we all need to learn how to ride.
Expect a game changer at least once a decade. A technology that disrupts the status quo and ideally improves our lives in terms of efficiencies or general well-being. Blockchain is this decade’s game changer. We’ve past the hype cycle and now both startups and well-established organizations are focusing on practical uses of a replicated general ledger beyond Bitcoin. Learn about blockchain and its three levels of maturity. Play a game to understand blockchain’s benefits. Identify the opportunities available to us within data management. Overcome the challenges that lie ahead to become the next blockchain billionaire!
It is widely accepted that Data Architecture sits firmly within the IT arena and it is best practice for Data Governance to be a business lead activity, so what have these two data management disciplines got in common?
Join this webinar to understand the relationship between Data Architecture and Data Governance and the benefits your organisation can expect to achieve when they work closely together.
Nick Keen, Data Governance Lead at Environment Agency
The Environment Agency works to create better places for people and wildlife, and support sustainable development within England. We’re responsible for:
· regulating major industry and waste
· treatment of contaminated land
· water quality and resources
· inland river, estuary and harbour navigations
· conservation and ecology
· managing the risk of flooding from main rivers, reservoirs, estuaries and the sea.
Good Data governance is especially important for the Environment Agency and we have millions of people depending on our data and information. The talk will show how
we undertake data governance and measure our performance; and how this supports our transition to an Open Data organisation
Premier Organisation for Data Professionals Worldwide
Welcome to the DAMA channel, the Data Management Association providing professional certification (https://www.dama.org/content/certification) & Data Management Body of Knowledge (https://www.dama.org/content/body-knowledge) to members around the world. Our presenters cover topics across the spectrum of Big Data, keeping current on the growing industry. Make sure you check out some of the benefits of membership (https://www.dama.org/content/about-us).