THE LAW OF 80/20: HOW TO GET YOUR CRM DATA RIGHT

Presented by

NIGEL TURNER, Principal Consultant EMEA, Global Data Strategy

About this talk

Many Customer Relationship Management (CRM) implementations fail to realise their promised benefits. The most common cause of failure is poor data quality, often the result of ineffective data governance and accountability. Poorly managed data leads to bad customer experience, undermines marketing and selling activities, causes brand damage and can create legal and regulatory compliance difficulties. Ultimately it can also undermine confidence and trust in any CRM system. Any CRM process or platform can only ever be as good as the data which supports it, but this simple truth is all too often forgotten. Getting the data foundation right is essential for any successful CRM platform. This webinar will highlight how to achieve this. It will cover:  Why fit for purpose data is an essential bedrock of CRM  What can happen when CRM data is not fit for purpose  Why do problems occur?  How to get it right – strategies for CRM data success  The future – it’s already started  Key do’s and don’ts  Summary messages and learning points

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