Transforming your Customer Experiences – Do you have the DATA to back it up?

Logo
Presented by

Scott Taylor

About this talk

Every enterprise is focused on creating a transformative customer and user experience. Building a responsive organization to manage concurrent shifts toward Relationship Centricity, Direct-to-consumer, Hyper-personalization, and As-a-Service while respecting Privacy and Consent is a top strategic mandate. Investments in technology, analytics, data science and storytelling are important, BUT do you have the DATA to back it up? In this session we will explore: Where to start: Defining Customer, Brand, Location and Media Matching your CX/UX to Growing Expectations Keeping up with evolving business models BONUS: Why Taylor Swift ❤️s meta-data
Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (105)
Subscribers (17278)
Welcome to the DAMA channel, the Data Management Association providing professional certification (https://www.dama.org/content/certification) & Data Management Body of Knowledge (https://www.dama.org/content/body-knowledge) to members around the world. Our presenters cover topics across the spectrum of Big Data, keeping current on the growing industry. Make sure you check out some of the benefits of membership (https://www.dama.org/content/about-us).