Transforming your Customer Experiences – Do you have the DATA to back it up?

Presented by

Scott Taylor

About this talk

Every enterprise is focused on creating a transformative customer and user experience. Building a responsive organization to manage concurrent shifts toward Relationship Centricity, Direct-to-consumer, Hyper-personalization, and As-a-Service while respecting Privacy and Consent is a top strategic mandate. Investments in technology, analytics, data science and storytelling are important, BUT do you have the DATA to back it up? In this session we will explore: Where to start: Defining Customer, Brand, Location and Media Matching your CX/UX to Growing Expectations Keeping up with evolving business models BONUS: Why Taylor Swift ❤️s meta-data

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