Diverse workforces and hybrid working are impacting how reward and benefits are now viewed by employees and candidates, with organisations realising the need to design benefit programmes to suit a variety of demographics. Sarah Jefferys, Head of Reward Consulting, Reward & Benefits Consulting at Gallagher, discusses why employers are offering the same benefits to all employees, with less emphasis on service or status-based benefit approaches, and the shift towards more values-based rewards.