Unearthing Customer Sentiments using Natural Language Processing

Presented by

Sai Gopalakrishnan, Big Data Scientist & Thomas Joseph, Chief Data Scientist

About this talk

You have to listen to what people are saying about your brand, products, services… and more importantly you should react and respond. But is it possible for you to manually look at every single customer feedback available in emails, social media et al and respond appropriately? Certainly, a tall task. Smart automation is necessary. Take action on customer feedback and reach closer to your business goals. Understand the dynamics of Customer Sentiment Analysis in just under 30 mins. Key takeaways of this webinar:  An overview of customer sentiment analysis and its applications in selective industries  Learn how Aspire captures the sentiments behind customer responses using NLP techniques  How to Identify products and services that are craved for and those that need improvement?  Ideas for minimizing Customer Churn and strategizing targeted campaigns using the results of Sentiment Analysis

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Aspire Systems is a global technology services firm serving as a trusted technology partner for its customers. The company works with some of the world's most innovative enterprises and independent software vendors, helping them leverage technology and outsourcing in Aspire’s specific areas of expertise. Aspire System’s services include Product Engineering, Enterprise Solutions, Independent Testing Services and IT Infrastructure & Application Support Services. The company currently has over 1,400 employees and over 100 customers globally. The company has a growing presence in the US, UK, APAC, Middle East and Europe. For the 6th time in a row, Aspire has been selected as one of India’s ‘Best Companies to Work For’ by the Great Place to Work® Institute, in partnership with The Economic Times.