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Demo of Customer Segmentation using RFM Analysis for Retailers

Customer Segmentation helps retailers gain further insights into the type of customers visiting their stores. Each shopper has different expectations from a retailer. In this webinar, the speaker explains how to understand the requirement of each customer:
- Using Recency-Frequency-Monetary Analysis
- Demo of RFM Analysis using sample Retail data
- The result of the analysis depicts customer shopping patterns
- This data can be used by smart retailers to create personalized shopping experiences
Recorded Jan 2 2019 41 mins
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Presented by
Anand Subramaniam, Principal Architect, Analytics Centre of Excellence, Aspire Systems
Presentation preview: Demo of Customer Segmentation using RFM Analysis for Retailers

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End-to-End IT Services: ITSM,Testing,Integration,Retail,Big Data
Aspire Systems is a global technology services firm serving as a trusted technology partner for its customers. The company works with some of the world's most innovative enterprises and independent software vendors, helping them leverage technology and outsourcing in Aspire’s specific areas of expertise. Aspire System’s services include Product Engineering, Enterprise Solutions, Independent Testing Services and IT Infrastructure & Application Support Services. The company currently has over 1,400 employees and over 100 customers globally. The company has a growing presence in the US, UK, APAC, Middle East and Europe. For the 6th time in a row, Aspire has been selected as one of India’s ‘Best Companies to Work For’ by the Great Place to Work® Institute, in partnership with The Economic Times.

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  • Title: Demo of Customer Segmentation using RFM Analysis for Retailers
  • Live at: Jan 2 2019 11:30 am
  • Presented by: Anand Subramaniam, Principal Architect, Analytics Centre of Excellence, Aspire Systems
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