Name: How to build your Retail CX Marketing program?
Start: 2020-07-01T07:00:00Z
End: 2020-07-01T07:00:31.000Z
Location: BrightTALK
Rating: 5

Aspire Systems is a global technology services firm serving as a trusted technology partner for its customers. The company works with some of the world's most innovative enterprises and independent software vendors, helping them leverage technology and outsourcing in Aspire’s specific areas of expertise. Aspire System’s services include Product Engineering, Enterprise Solutions, Independent Testing Services and IT Infrastructure & Application Support Services. The company currently has over 1,400 employees and over 100 customers globally. The company has a growing presence in the US, UK, APAC, Middle East and Europe. For the 6th time in a row, Aspire has been selected as one of India’s ‘Best Companies to Work For’ by the Great Place to Work® Institute, in partnership with The Economic Times.

Hyper-Testing - A Lightspeed, Multi-layered testing approach for Temenos core and digital platforms

Be it a Core or a Digital platform, the upgrades and new implementations can be challenging and time-consuming, especially if the testing is not done right. ‘Hyper-Testing for Banks’, a solution that is powered by Aspire’s 20+ years of QA expertise and 8+ years of Temenos product experience, in combination with the efficiency and scalability offered by Tricentis Tosca, hits the sweet spot to keep testing agile, efficient, and high quality without stretching the timelines. In this webinar, you will see the solution at work which may give you an idea of how this can be a good fit for your Temenos platform testing needs.

Hyper-Testing - A Lightspeed, Multi-layered testing approach for Temenos”

Understanding customers is more important than ever. The digital revolution has changed the game for every insurer. Insurance companies are looking for better ways to interact and enhance the customer experience. In this webinar, you will learn how insurance executives are using data and AI to determine the next best actions along the customer journey from quotation to claims.

Key Takeaways

- Obstacles and challenges facing insurers in today’s digital environment
- Does AI offer genuine disruption or an evolution towards technology playing a larger role in the insurance customer journey
- How to measure success using AI for customer experience
- How AI enhances operation excellence creating an impact on customer experience

How AI can shape Insurance CX Journey: From quotation to claims

ServiceNow is on a mission to improve the customer experience through increase in speed and quality of service delivery. ServiceNow’s latest version has enhanced advanced hyperautomation in its CSM software to improve productivity and customer engagement.

The new release named San Diego has some fantastic features like the Next Experience UI, Unified navigation, easy integration options, and some low-code enhancements. Aspire Systems leveraged these features to increase productivity by 28% for a global consulting firm. 

In this exclusive webcast, Aspire Systems features ServiceNow experts to bring you:

1. The client’s perspectives and the challenges they faced to enable their agents to respond quickly & accurately to queries 
2. How Aspire Systems discovered their needs and arrived at the solution 
3. How Aspire Systems leveraged ServiceNow’s San Diego features to improve user engagement and break silos

Moderated By:
Sriram Sundaresan – Marketing Manager | Aspire Systems

Transforming CX with ServiceNow San Diego Release's CSM Upgrades

It’s late in the development cycle and you’re about to launch a new application or push through an important update. But unrelated and unpredictable issues keep showing up! In this session recorded at SauceCon 2021, find out how Aspire and Amica, a leading mutual insurance company defeated these issues by implementing a test strategy that helped identify the problem areas in their application in just 15 days.

Client Story - The 15-day test strategy for Life Insurance Consumer Application

Watch Krish Lakshminarayanan VP- BI and Advanced Analytics at Dine Brands and Krishnan Jayaraman, VP- Data analytics and RPA at Aspire Systems talk about how B2C businesses can adopt AI to enhance their CX across all touchpoints. 

Follow our channel for more such content and check out our other social media pages:
LinkedIn: https://www.linkedin.com/company/aspire-systems-retail
Instagram: https://www.instagram.com/aspiresystemsretail/
Twitter: https://twitter.com/aspire_retail

How to Enhance CX with AI driven Recommendations - A B2C Business PoV

The digital disruption has brought about a massive transformation, the banking industry included. The pandemic has fast-forwarded the rapid need to go digital. Not only has it changed how customers use banking but also increased their readiness to adopt digital to fit their lifestyle. 

Digital banking is on its way to worldwide adoption and digitalization will be a growth catalyst for the industry. Thus, this movement has stimulated small banks and lending institutions to stay relevant and consider digital for their modernization strategy. 

In this exclusive webcast, Aspire Systems features global research firm Everest Group to bring you:

• Perspectives on Digital Banking and how Digital Transformation can unlock significant business value 
• Insights on how to Ace the Digital Race in the Era of Purpose-Driven Banking 
• How Aspire’s Bank in a Digital Box offering can take you on the road to Digital in 90 days 
• The steps for a small bank to be Digital-Ready

Moderated By: 
Raghunath Vijayaraghavan-Vice President, Marketing | Aspire Systems

How Small Banks Can Accelerate Digital Transformation

Lending market continues to grow as consumers and businesses need capital and liquidity to manage their financial needs and priorities. 

Considering the recent pandemic, governments across the world continue to provide stimulus to individuals and businesses through massive lending programs that is further growing this business.

However, the lending value chain is plagued by legacy systems, siloed operations, ever changing regulations and broken processes leading to poor experience and high operational costs , which directly impact customer experiences 

The ever-changing customer expectations is forcing banks and financial institutions to shift from a traditional to a digital lending culture with increasing emphasis on reduction of loan processing time. Thus, there is increasing need to bring in agile product innovation, enable zero touch interactions by reimagining digital experiences and channels strategy, and plug the value leakages in the lending value chain.

So far siloed automation interventions have been effective for addressing near-term challenges and gap-fixes. However, an integrated automation approach is needed to provide exponential business value and ensure sustainable operations that are future-ready and resilient. This approach of hyper-automation requires orchestration of multiple digital technology components that are composable and aligned toward meeting business priorities.

In this webinar, our guest speakers from Everest Group will join Aspire Systems expert Anand Subramaniam, Head of Artificial Intelligence, 
Aspire Systems to discuss a framework for building a resilient and sustainable digital operating model for lending by leveraging hyper-automation. 

Guest Speakers:
•Ronak Doshi, Vice President, Everest Group
•Kriti Gupta, Senior Analyst, Everest Group

Loan Automation - Hyper Automation Lending Framework

A Cloud transformation program is a long process with several moving parts. It requires a deep understanding of the different services cloud has to offer and how they can be leveraged within the constraints of an organization’s business, application, data, and infrastructure framework.  Aspire  Cloud SMEs have been engaged in several transformation programs helping customers achieve operational efficiencies translating to millions of dollars. A complex transformation initiative should have a solid Discovery & Solutioning phase to lay the foundation for a successful Re-platforming journey. The discovery & solutioning phase will additionally help in identifying and mitigating potential risks associated with big bang transformational programs undertaken without proper planning and due diligence. In this webinar you can expect the following takeaways: 

1. Considerations for a Cloud Transformation Program 
2. Areas to cover in the Discovery & Solutioning Phase
3. Pitfalls to avoid & success factors to consider to design a Strong Cloud Solution 
4. Typical Execution Approaches post the discovery phase

Importance of the Discovery Phase During Modernization to Microservices on Cloud

As most of the organizations are shifting from data centers to Cloud, they are also re-evaluating the cost of licensed software and by choosing Aurora PostgreSQL, you can reap numerous benefits. The open source database powered by Cloud has taken over the IT industry as a global phenomenon with relentless innovations, no cost active support and flexible licensing.

This webinar is all set to present you the analysis of variety of factors involved in Oracle DB to PostgreSQL migration to Cloud. Get impactful insights from our experts on how you can perform this migration with best practices and ways to mitigate the arising challenges during migration. Learn the unexpected benefits that it can bring to your organization

Key Takeaways:

· How to migrate from Oracle to Aurora PostgreSQL
· The different approaches available for migration
· Best practice used across industries
· Identification and mitigation of challenges faced

Uncover millions in savings by migrating from Oracle DB to PostgreSQL

Organizations that are embracing DevSecOps enjoy enhanced automation throughout the software delivery pipeline thereby, eliminating risks and reducing attacks and downtime. If you intend to integrate security into your DevOps framework, attend this webinar to gain more insights into,

1) Demystifying DevSecOps
2) Striking the right balance of DevSecOps Maturity
3) What is different about DevSecOps on AWS Cloud

Leverage DevSecOps to Maximize AWS Security

With software development increasingly moving to cloud based solutions, a micro-services based architecture has become a de-facto target for a lot of public facing applications and services. Parallelly, containers have become in-separable from a micro-services architecture to truly reap the benefits of a architecture that's meant to scale and heal automatically. This session presents a general overview of this trend and Aspire's experience and case studies in this respect.

Key takeaways:
· Quick introduction to Containers, their benefits and other developments
· Deployment strategy for containers and container orchestration
· Tools and services available for container orchestration.
· Involvement of cloud native services and serverless components
· Examples / Case Studies - Aspire's experience

Accelerate your Cloud Journey with Container First Microservices Strategy

The demography of the banking services consumer base is fast changing with the Millennials and Gen Z purported to be the top demography in less than a decade. According to Javelin Strategy & Research, 50% of millennials will switch banks if their bank’s mobile application is complex to use. Also, with the decoupling of banking services happening at a rapid pace, banks are no longer competing with other banks; but rather their competition is now with niche technology players. These in effect has made the banks to revamp their test strategy to include 3 key objectives namely

1. High-quality releases 

2. Seamless Customer experience – Consistency, Usability, and Performance 

3. Faster time to market – Without compromising on coverage 

Discussion in this webinar will center around some of the proven best practices and tools that anyone can adopt to strengthen their testing strategy, along with real-world case studies.

Keeping up with the Millennials – NextGen test strategy for banks

A robust software ecosystem is a source of business growth which in turn provides rich user experience in applications to customers. However, organizations using legacy systems often face intermittent IT outages and low efficiency due to several complex functions, regulations and faulty testing
Watch this 2-minute to understand how complete QA ownerships across IT systems promises  
• Reduced testing efforts
•	Faster time to market
•	High cost-saving capabilities

End-to-End Managed Testing Services Reduces 50% of Your Testing Efforts

Holiday season is the most exciting part of the year for consumers. Be it Black Friday, Cyber Monday, or the traditional Christmas shopping your customers will be out there expecting you to hold major sales and new arrivals. 
Despite the opportunity of high sales, time and again, even the greatest of retail giants around the globe have encountered glitches in their application that have had a huge effect on their reputation and revenue. 
In this video, understand the root cause of e-commerce application outages and how to say NO to them.

How to Say NO to E-commerce Outages & Be 100% Holiday Ready

Whether it’s eliminating hardware support or operational cost reduction, Metro can unwind from these workloads and can take the next exciting step in accelerating enterprise-wide modernization activities on a massive scale.

Watch the video to hear about the success story of Metro Retail Stores Group Inc.

Follow us on:
1. Linkedin: www.linkedin.com/company/aspire-systems-retail
2. Twitter: twitter.com/aspire_retail
3. Instagram: www.instagram.com/aspiresystemsretail/

Metro Retail Stores moves 23 Applications to cloud in the middle of a pandemic

The software testing landscape is witnessing tremendous transformation. The dilemma caused by rapid software testing technology and methodology evolution is driving customers to rethink their investments and infrastructure. Both the challenges and the rapidly evolving tools and methodologies landscape make the case for partnering with a managed testing services provider. 
This webinar by CIO, IDC, Wide Orbit and Aspire Systems discusses why collaborating with managed testing services partners is key to rapid product rollouts. It highlights:
• The relationship between automation and AI and its role in Quality Assurance
• How organizations look to use Managed Testing Services
• What enterprises will benefit from Managed Testing Services

How Managed Services and AI can Revolutionize your Software Delivery

Today, the secret sauce of success for retail brands is to have a Customer Experience(CX) program that delivers a fine experience to customers across touchpoints. Doing it the right way requires a lot of time, sweat, resources, money and above all the right toolkit. A Gartner study states that 81 percent of marketers expect to compete mostly (or completely) on the basis of CX. Another study by Deloitte reveals, 56 percent of consumers say that 'the overall enjoyment of their experience' is important in their decision to buy a product or service.

Ultimately, there’s a lot of business at stake for the CX you are offering. Be it repeat business from existing customers or new business from first-time customers. What resides at the crux of the CX program is Customer-centricity. In this webinar, our Principal CX consultant Backtheesh Selvaraj will showcase how you can design a simple and strategic customer journey to impact the bottom line. Furthermore, to keep the ball rolling what should be your ideal toolkit.

Highlights of the CX Program:

   1. How have Retail Marketers & the Customer evolved?
   2. Micro Moments – How, When & Where to capture
   3. Equip yourself to Hyper personalize the customer experience across touchpoints  
   4. What are the Tactics & Strategies to be implemented post purchase?
   5. Being Resilient to COVID-19 & changing Customer Behavior

How to build your Retail CX Marketing program?

Oracle CX Marketing

Retail marketing

Hyper-personalization

Micro moments

Oracle infinity

Oracle Responsys

Oracle Maxymiser

Oracle Digital Assistant

Chatbots

Predictive Analytics

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

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Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

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How to build your Retail CX Marketing program?

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