How to build your Retail CX Marketing program?

Presented by

Backtheesh Selvaraj

About this talk

Today, the secret sauce of success for retail brands is to have a Customer Experience(CX) program that delivers a fine experience to customers across touchpoints. Doing it the right way requires a lot of time, sweat, resources, money and above all the right toolkit. A Gartner study states that 81 percent of marketers expect to compete mostly (or completely) on the basis of CX. Another study by Deloitte reveals, 56 percent of consumers say that 'the overall enjoyment of their experience' is important in their decision to buy a product or service. Ultimately, there’s a lot of business at stake for the CX you are offering. Be it repeat business from existing customers or new business from first-time customers. What resides at the crux of the CX program is Customer-centricity. In this webinar, our Principal CX consultant Backtheesh Selvaraj will showcase how you can design a simple and strategic customer journey to impact the bottom line. Furthermore, to keep the ball rolling what should be your ideal toolkit. Highlights of the CX Program: 1. How have Retail Marketers & the Customer evolved? 2. Micro Moments – How, When & Where to capture 3. Equip yourself to Hyper personalize the customer experience across touchpoints 4. What are the Tactics & Strategies to be implemented post purchase? 5. Being Resilient to COVID-19 & changing Customer Behavior
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Aspire Systems is a global technology services firm serving as a trusted technology partner for its customers. The company works with some of the world's most innovative enterprises and independent software vendors, helping them leverage technology and outsourcing in Aspire’s specific areas of expertise. Aspire System’s services include Product Engineering, Enterprise Solutions, Independent Testing Services and IT Infrastructure & Application Support Services. The company currently has over 1,400 employees and over 100 customers globally. The company has a growing presence in the US, UK, APAC, Middle East and Europe. For the 6th time in a row, Aspire has been selected as one of India’s ‘Best Companies to Work For’ by the Great Place to Work® Institute, in partnership with The Economic Times.