2021: The year to unify experiences. How technology will power retail’s comeback

Over the past year 2020, the retail industry has seen interesting times. Whilst store traffic has reduced or stopped entirely, digital commerce has accelerated like never before. The impact of digital channels has been increasing slowly over the last decade but last year has accelerated this trend many times over. This has resulted int faster innovation cycles for many companies. Retailers who were not ready with omnichannel propositions like ship from store or curbside pick-up have quickly put together plans and teams to launch within weeks or months. Now in 2021 – a vaccine is available and soon, people could be free to return to high street, malls and stores with renewed expectations. Retailers and brands need to be prepared and must continue to invest in experiences. We have the opportunity to stitch the experiences across all channels into a coherent story for customers. Programmes that were rushed into place now need to have a mature strategy for continuous and agile innovation. Join this webinar to discover: • What unified experiences are • Realistic strategies to develop unified experiences, whatever you have in place today • A technology framework for unified commerce without replacing your current systems About the speakers: Sunil Bajaj-Vice President and Practice Head-Retail solutions at Aspire Systems Sunil Bajaj has been a retail technology consultant for over 20 years, working with retailers across the globe transforming their digital landscapes and retail operations. He has a unique perspective on how digital leaders ought to build unified experiences blending online and in-store customer journeys. Oliver Banks- Retail Transformation Advisor Oliver Banks is a Retail Transformation Consultant and founder of OB&Co. Previously, he was an internal consultant at Tesco and originates from a problem solving engineering background. He also hosts the Retail Transformation Show podcast