Jennifer Harmel, Executive Vice President Demand Process Strategy Practice and Principal, ANNUITAS
A B2B marketer’s life is often focused on creating killer campaigns, generating leads and developing content to fill the top of the sales funnel. Unfortunately, that is why many B2B marketers are so busy, yet have only a small percentage of revenue, if any, that they can attribute to their activities.
Why? Without a solid Demand Generation Strategy – lead generation is nothing more than a bunch of tactics that attempt to build pipeline, ineffectively.
This webinar will teach marketers how to live by 3 Rules of Strategy:
•Become more buyer-centric throughout our marketing
•Eliminate tactical-focused campaigns
•Track results and continuously optimize