Enterprise Social Networks: A Field Research Study

Presented by

Mike Gotta, Principal Analyst at Burton Group

About this talk

The use of social networking within the enterprise can address an array of needs such as generational shifts in the workforce, the necessity for increased collaboration, and management of talent. Yet even in those organizations moving forward with internal social networking projects, there remains a noticeable level of uncertainty. Organizations find themselves struggling with numerous non-technology issues. Principal Analyst Mike Gotta of Burton Group will sharing the findings of a field research project on the topic of enterprise social networks: • What’s the business case? What metrics are appropriate? • How are organizations addressing governance, compliance and cultural issues? • How are IT organizations approaching social networking tools and platforms?

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Burton Group provides in-depth, IT research and advisory services to executives and technologists at Global 2000 organizations. Focused on strategic business technologies and the unique needs of enterprise organizations, Burton Group provides clients company-wide access to its world-renowned analysts and a suite of powerful, intuitive research and decision support tools unmatched in the industry. www.burtongroup.com