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Game-Changing Sales Enablement: Repeatable Conversations that Drive Revenue

Great sales conversations have never been more important. Today's complex problems require new ways to engage buyers across all stages of their journey. Join a panel of sales enablement experts to learn how to develop a systematic program that enables your salespeople to have insightful conversations that set them apart from competitors.

Moderator:
Jim Moliski, Senior Vice President, Strategic Services, Launch International

Presenters:
- Craig Nelson, Founder and Principal, Sales Enablement Group
- Pat McAnally, Research Director, Portfolio Marketing Strategies, SiriusDecisions
- Tamara Schenk, Research Director, Miller Heiman Research Institute
Recorded Mar 19 2014 46 mins
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Presented by
Jim Moliski, Craig Nelson, Pat McAnally, Tamara Schenk
Presentation preview: Game-Changing Sales Enablement: Repeatable Conversations that Drive Revenue

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  • Fireside Chat With Michelle Jones on Enabling Sales Success Recorded: Nov 19 2015 48 mins
    Craig Nelson VP, Sales Enablement and Coaching Callidus and Michelle Jones, VP, Business Development, Stonebranch
    -Discuss how enablement has evolved to meet the demands of sales
    -Michelle's experience deploying Sales Enablement at 3 different firms over the past decade
    -Lessons learned with focus on Partner Enablement
    -Future plan to take Sales Enablement to the next level
  • Social Selling meets Sales Enablement Recorded: May 21 2015 56 mins
    Craig Nelson, VP Enablement & Coaching, CallidusCloud, Jamie Shanks, CEO, Sales for Life
    Over the past few years social selling and collaboration has become an effective method to reach prospective customers earlier in their buying process, collaborate across sales team members and the customer during their journey, and as a way to harvest best practices from field tribal knowledge. This session we will cover these topics using examples gleaned from companies levering social selling and collaboration to take sales enablement to the next level.
  • Drive More Revenue by Boosting Sales Enablement Maturity Recorded: Apr 16 2015 49 mins
    Craig Nelson, Tom Pisello
    Most organizations are investing more each year to train, arm and support their sales reps, but are getting less in return.

    "Random acts of sales enablement” are often to blame - not fully coordinating the sales training, coaching, content and tools to best effect.

    In this Webcast, two of the industries leading sales enablement experts, Craig Nelson - founder of Sales Enablement.com and Tom Pisello, the ROI Guy and CEO / founder of Alinean will discuss the current Sales Productivity crisis, showing you how to uncover and quantify your own organizations’ challenges. Research will be revealed regarding a new maturity assessment and planning framework and access to a free interactive self-assessment tool to help you benchmark your current capabilities and boost the value of your sales enablement investments.
  • 4 Ways for Sales Staff to Stay Relevant with the 2015 Buyer Recorded: Jan 16 2015 63 mins
    Craig Nelson, Mindmatrix; Michael Cannon, Silver Bullet Group, Inc.; Jim Burns, Avitage
    Is your sales organization prepared to sell to the 2015 empowered buyer? To grow revenue you must go beyond the re-org of sales staff and territories. As we come into the new year it's imperative that you put in place a holistic system to enable success or risk the chance of your sales staff becoming irrelevant to your buyer.

    This session is a round table discussion following topics related to the 4 elements of sales enablement:

    • People: sales skills needed to sell to smarter buyers
    • Process: defining and aligning sales methodologies to the buyers journey
    • Content: messaging and assets needed to advance the buyer through their journey
    • Technology: automation to educate as sellers sell and buyers self educate
  • Panel: Getting the Most from your Sales Enablement Initiative Recorded: Nov 19 2014 49 mins
    Moderator: Craig Nelson; Panelists: Thierry van Herwijnen, Tamara Schenk
    If you are like many, moving from random acts of sales enablement to a more "systemized" approach to enable sales success is new to your organization. This panel covers what to anticipate and how to overcome obstacles that cause sales enablement initiatives to either fail or simply fall short of expectations.

    These experts will share lessons learned on topics such as:

    • The 4 key elements of sales enablement
    • Sales enablement maturity assessment
    • How to create a "rolling thunder" of support that makes sales enablement get pulled throughout the organization
    • How technology is enabling the real-time delivery of sales enablement resources before, during and after the sales interaction
  • 2 Minutes on BrightTALK: Can Sales Enablement Help you Close? Recorded: Nov 11 2014 2 mins
    Craig Nelson,VP Sales and Business Development, Mindmatrix
    The modern sales rep needs to not only be a seller, but also a trusted advisor. Craig Nelson breaks down the importance of implementing a successful sales enablement strategy to better understand your buyer.

    Join Craig as he continues the conversation at the expert panel discussion, Getting the Most from your Sales Enablement Initiative:

    https://www.brighttalk.com/webcast/1192/134643
  • Game-Changing Sales Enablement: Repeatable Conversations that Drive Revenue Recorded: Mar 19 2014 46 mins
    Jim Moliski, Craig Nelson, Pat McAnally, Tamara Schenk
    Great sales conversations have never been more important. Today's complex problems require new ways to engage buyers across all stages of their journey. Join a panel of sales enablement experts to learn how to develop a systematic program that enables your salespeople to have insightful conversations that set them apart from competitors.

    Moderator:
    Jim Moliski, Senior Vice President, Strategic Services, Launch International

    Presenters:
    - Craig Nelson, Founder and Principal, Sales Enablement Group
    - Pat McAnally, Research Director, Portfolio Marketing Strategies, SiriusDecisions
    - Tamara Schenk, Research Director, Miller Heiman Research Institute
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  • Title: Game-Changing Sales Enablement: Repeatable Conversations that Drive Revenue
  • Live at: Mar 19 2014 4:00 pm
  • Presented by: Jim Moliski, Craig Nelson, Pat McAnally, Tamara Schenk
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