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Applications in 2020: How to Succeed with Digital Platforms

Join AppDirect’s General Manager of Platform Services, Emanuel Bertolin, and iCIMS Portfolio Director, Anders Farrugia, for a deep dive into how companies big and small are creating innovative and disruptive business models through digital platforms—and how you can too.

This webinar covers:

- Key differences between products and platforms
- Platform use cases across industries
- The iCIMS platform journey
Recorded Nov 14 2019 58 mins
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Presented by
AppDirect’s General Manager of Platform Services, Emanuel Bertolin, and iCIMS Portfolio Director, Anders Farrugia
Presentation preview: Applications in 2020: How to Succeed with Digital Platforms

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  • Channel
  • Channel profile
  • IaaS, PaaS, & Hybrid Cloud: Getting to Market Faster with IBM and AppDirect Recorded: Jul 16 2020 62 mins
    Cory McCullough, AppDirect | Chris Loder, IBM | Nallu Reddy, IBM | Joseph Pappano, IBM
    In today's rapidly changing environment, businesses are looking for highly flexible solutions that can help them scale up or down to meet customer needs. Given this, it should come as no surprise that IaaS, PaaS, and hybrid cloud solutions are becoming some of the most in-demand products.

    Businesses want flexible consumption, state-of-the-art features combined with a superior provisioning and management experience. This is where IBM and AppDirect can help.

    Please join us as we detail how IBM solutions available through the AppDirect catalog are driving higher GMV and a better customer experience for providers. This webinar will explore IBM's Hybrid Cloud, IaaS, and PaaS offerings, as well as its industry-leading unified endpoint management solution, MaaS360 - built on an AI-infused, cloud-based, integrated platform. The session will share best practices and feature a Q&A session where you can learn how to get to market quickly with IBM cloud solutions.
  • Maximizing the AppDirect Cloud Ecosystem: How ISVs Can Scale Worldwide Recorded: Jun 25 2020 32 mins
    Cory McCullough, AppDirect and Bob French, North American Channel Manager, CWS
    For software vendors, gaining access to global distribution is one of the biggest challenges in today's fast-moving, global digital economy. In this webinar, join Cloud Worldwide Services (CWS) to learn how the company partnered with AppDirect to remove the friction and barriers to creating new partnerships worldwide.

    AppDirect and CWS will detail joint-success stories that show how customers are selling CWS cloud solutions in their marketplaces, while CWS will discuss its digital strategy and explain its proven partner engagement model. Viewers will get a real-world look at how to tackle reaching a global customer base in a cost-effective way.
  • What You Can Do Now to Future-Proof Customer Care in the New Normal Recorded: Jun 18 2020 23 mins
    Kam Rawal, VP of Channel Enablement, AppDirect
    Impact of COVID-19 on Tech Support: What You Can Do Now to Future-Proof Customer Care in the New Normal

    During the COVID-19 pandemic, customer service and support teams have faced unprecedented challenges. As the “new normal” continues to unfold, what will it take for customer support organizations to not only succeed in overcoming current challenges but prepare for an uncertain future as well? Kam Rawal, Vice President of Channel Enablement at AppDirect, shares his insights on the customer support function of the future and how COVID-19 will have a lasting impact on customer needs and behaviors going forward.

    In this webinar, learn how the AppHelp support organization:
    - Responded when the pandemic hit
    - Adapted its customer support approach to address the new needs of end customers
    - And what this all means for customer support organizations in the future
  • How signNow is Helping Businesses in a Distributed World Recorded: Jun 4 2020 25 mins
    Cory McCullough, AppDirect and Scott Owen, signNow and Christian Parkourana, signNow
    Join AppDirect and signNow to hear how they are helping businesses succeed amid the current COVID-19 environment. Learn firsthand how your customers can increase productivity, maximize ROI, and save money by adding signNow to your marketplace. signNow will also touch on their digital strategy, and how they support and enable partners to be successful in selling their solutions.
  • 5 Reasons Why Consumer Models Don't Work for B2B Subscription Commerce Recorded: May 26 2020 50 mins
    Emmanuel Bertolin, SVP and General Manager of Provider Services, AppDirect and Laura Stevenson, Senior Director, AppDirect
    Today, chances are good that you’re part of the consumer subscription economy. Maybe you have an Amazon Prime account, stream Hulu, or listen to your favorite songs on Spotify. But selling, implementing, and managing recurring B2B digital products is entirely different than selling simple subscriptions to consumers.

    In this webinar, Emanuel "Bert" Bertolin, AppDirect's Senior Vice President and General Manager of Provider Services, will give an overview of B2B subscription commerce. He will also detail five key reasons why a consumer subscription playbook won't work for businesses. Specifically, he'll cover how B2B subscriptions are:

    - More complex and multi-dimensional
    - Need more sales assistance
    - Often include the channel
    - Require seamless integration
    - Must accommodate a range of payment options

    Attendees will come away with a better understanding of how to adapt to these differences and succeed in the new world of B2B subscription commerce.
  • Create a Custom Marketplace with Storefront Builder Recorded: May 19 2020 30 mins
    Colin Chong,Director of Product Management, eCommerce and Devices, AppDirect and Nicolas Poirier, Web Developer, La Grange
    Interested in enhancing your customer's experience with complete front-end customization of a digital marketplace?

    Storefront Builder, a ground-up reinvention of AppDirect’s front-end shopping experience, allows companies to create a tailored marketplace experience for their customers. With new customizable capabilities, companies can create a personalized user interface that follows their unique branding guidelines and enables the integration of third-party add-ons. From purchase to shipping to delivery, Storefront Builder is highly configurable for any type of products, including digital and physical goods and services.

    Join this webinar to:

    - Learn how to speed up your time to market for subscription commerce experiences.
    - See how easy it is to launch and customize a theme on AppDirect's Storefront Builder.
    - Get insight into how leading digital design studios are leveraging next-gen experiences.
  • How to Build a Developer Ecosystem - Managing Resellers Recorded: May 12 2020 30 mins
    Rajshree Mistry, Senior Sales Engineer, AppDirect and Brian Alexander, Senior Sales Engineer, AppDirect
    Today, nearly every business is undergoing digital transformation—or is about to start. As digital technologies and strategies become a given, companies now face the challenge of identifying the factors that can give them an edge. Company culture, executive sponsorship, talent—all of these play an important part, but there's one differentiator that is the most important of all: digital platforms.

    In fact, 86 percent of executives say that platforms are the critical factor for success in the digital economy. The reason why is clear: Eighty-four percent of customers are demanding more digital
    products than ever before and platforms are the most seamless, cost-effective way to meet these demands.

    At the same time, ecosystems—communities of software developers, resellers, and other stakeholders that companies build to support platforms—are emerging as another must-have to succeed. Indeed, almost seven out of 10 executives, 68 percent, say ecosystems are
    the only way to innovate quickly to meet customer demands.

    Developer ecosystems are multi-sided and diverse, which makes them incredibly complex. Three keys to success in creating an ecosystem:
    - Make it easy for your partners to participate
    - Provide your partners with paths to monetization
    - Provide your partners with the ability to manage and support their products

    Learn how AppDirect's AppMarket can help you simplify your reseller management and provide resellers with the tools they need to succeed.
  • How to Build a Developer Ecosystem - Managing Partners and Products Recorded: Apr 30 2020 28 mins
    Roger Mall, Sales Engineering Lead - EMEA
    Today, nearly every business is undergoing digital transformation—or is about to start. As digital technologies and strategies become a given, companies now face the challenge of identifying the factors that can give them an edge. Company culture, executive sponsorship, talent—all of these play an important part, but there's one differentiator that is the most important of all: digital platforms.

    In fact, 86 percent of executives say that platforms are the critical factor for success in the digital economy. The reason why is clear: Eighty-four percent of customers are demanding more digital
    products than ever before and platforms are the most seamless, cost-effective way to meet these demands.

    At the same time, ecosystems—communities of software developers, resellers, and other stakeholders that companies build to support platforms—are emerging as another must-have to succeed. Indeed, almost seven out of 10 executives, 68 percent, say ecosystems are
    the only way to innovate quickly to meet customer demands.

    Developer ecosystems are multi-sided and diverse, which makes them incredibly complex. Three keys to success in creating an ecosystem:
    - Make it easy for your partners to participate
    - Provide your partners with paths to monetization
    - Provide your partners with the ability to manage and support their products

    Learn how AppDirect's AppMarket can help you manage partners and products while providing partners the tools they need to succeed.
  • How Manufacturers Can Win Developers and Create Thriving Ecosystems Recorded: Apr 23 2020 25 mins
    Shideh Rahmanian, Senior Product Marketing Manager
    The number of manufacturing companies with platform strategies is on the rise. However, many of these organizations are poised to stumble because they are overlooking one of the most important aspects of a thriving platform: an ecosystem of third-party products and services that offers developers a clear path to monetization.

    The competition for developers is growing. By 2023, over 500 million digital apps and services will be developed and deployed using cloud-native approaches. With demand at an all-time high, demand for business application developers is also at an all-time high, which means manufacturers must recruit from a shrinking talent pool.

    This webinar explores how to attract developers to your platform and how to keep them there with a strong monetization strategy.
  • How Vodafone is Helping Disrupted Businesses Recorded: Apr 16 2020 47 mins
    Daniel Saks, AppDirect and Simon Lee-Smith, Vodafone
    Telecommunications providers are uniquely positioned to support people and organizations through their response to COVID-19.

    Watch this webinar with Simon Lee-Smith, Head of Cloud & Security for Small and Medium Enterprises at Vodafone Group, to hear about initiatives Vodafone has undertaken to support their customers and their own employees.

    Leave inspired to support your SMB customers and internal teams through this crisis and beyond by offering the solutions they need now and into the future.
  • How to Build a Developer Ecosystem - Onboarding Partners & Products Recorded: Apr 14 2020 30 mins
    Pete Dean, Sales Engineer, AppDirect
    Today, nearly every business is undergoing digital transformation—or is about to start. As digital technologies and strategies become a given, companies now face the challenge of identifying the factors that can give them an edge. Company culture, executive sponsorship, talent—all of these play an important part, but there's one differentiator that is the most important of all: digital platforms.

    In fact, 86 percent of executives say that platforms are the critical factor for success in the digital economy. The reason why is clear: Eighty-four percent of customers are demanding more digital
    products than ever before and platforms are the most seamless, cost-effective way to meet these demands.

    At the same time, ecosystems—communities of software developers, resellers, and other stakeholders that companies build to support platforms—are emerging as another must-have to succeed. Indeed, almost seven out of 10 executives, 68 percent, say ecosystems are
    the only way to innovate quickly to meet customer demands.

    Developer ecosystems are multi-sided and diverse, which makes them incredibly complex. Three keys to success in creating an ecosystem:
    - Make it easy for your partners to participate
    - Provide your partners with paths to monetization
    - Provide your partners with the ability to manage and support their products

    Learn how AppDirect's AppMarket can help you simplify your partner onboarding and provide partners with the tools they need to succeed.
  • Working from Home - the New Reality Recorded: Apr 7 2020 22 mins
    Hakan Kilic, Sr. Director Digital Growth, AppDirect and Eddy Farrace, Catalog Program Management Lead, AppDirect
    As a growing number of employees are forced to work from home, the demand for cloud applications has skyrocketed. Microsoft alone has seen its number of daily active users jump by 12 million in just one week.

    Join AppDirect’s Catalog Management team for an interactive session outlining different solutions you can offer through your marketplace around Collaboration, Storage and Backup, Security, and remote technical support to ensure business continuity for your customers.
  • Why Digital Transformation Fails Part 3 Recorded: Mar 31 2020 23 mins
    Drew Hanson, Associate Product Marketing Manager, AppDirect and Roger Mall, Sales Enablement Lead-EMEA, AppDirect
    Most Digital Transformations Fail. Discover Why.

    As many as 70 percent of digital initiatives fail. Learn about the reasons why and what you can do to overcome these issues.

    The “Why Digital Transformations Fail” webinars feature practical advice for overcoming common challenges. Our experts explain how to:

    - Build fast and iterative processes to support evolving business models
    - Drive down operational costs to invest in new go-to-market motions
    - Plan for future needs in a constantly shifting digital landscape
  • Why Digital Transformation Fails Part 2 Recorded: Feb 20 2020 23 mins
    Yashar Ganjavi, Sales Engineering Lead - North America
    Most Digital Transformations Fail. Discover Why.

    As many as 70 percent of digital initiatives fail. Learn about the reasons why and what you can do to overcome these issues.

    The “Why Digital Transformations Fail” webinars feature practical advice for overcoming common challenges. Our experts explain how to:

    - Build fast and iterative processes to support evolving business models
    - Drive down operational costs to invest in new go-to-market motions
    - Plan for future needs in a constantly shifting digital landscape
  • Why Digital Transformation Fails Part 1 Recorded: Jan 14 2020 20 mins
    AppDirect
    Most Digital Transformations Fail. Discover Why.

    As many as 70 percent of digital initiatives fail. Learn about the reasons why and what you can do to overcome these issues in this webinar series.
    The “Why Digital Transformations Fail” webinars feature practical advice for overcoming common challenges. Our experts explain how to:

    - Build fast and iterative processes to support evolving business models
    - Drive down operational costs to invest in new go-to-market motions
    - Plan for future needs in a constantly shifting digital landscape


    Part 1 focuses on operational challenges in subscription commerce:

    - Why scaling digital initiatives can create silos across an organization
    - How manual processes generate digital waste and why automation should be a top priority
  • Selling Physical Products Through Your Platform Recorded: Dec 12 2019 36 mins
    Sinan Keilani, ABB and Colin Chong, AppDirect
    The “Selling Physical Products Through Your Platform” webinar explores several areas that are critical moving to a subscription-based model, such as the importance of:

    - Delivering extra value with your subscriptions, not just converting current products to "as a service."
    - Connecting the value of your R&D to your end customers
    - Relying on your sales team instead of focusing squarely on automation
  • Best Practice Partnerships for Go-To-Market Success with Symantec and Rogers Recorded: Dec 5 2019 40 mins
    Mariane Louvet, Symantec and Matthew Leppanen, Rogers Communications
    Service Providers and Software Companies: Working Together to Drive GTM Success.

    Strong partnerships are essential in the digital economy, but organizations can struggle to build these relationships. Hear from Rogers Communications and Symantec on how they are partnering to drive success.

    This webinar explores several areas that are critical to forming partnerships. These include:

    - The benefits that partnerships can deliver for both parties
    - The four phases of integration that can trip up service providers and software companies alike
    - Why digitalization and automation are critical for success
    - Practical ways to work together to build GTM strategies

    *This presentation was recorded at Engage 2019, AppDirect's Digital Economy Summit.
  • How to Empower Self-Serve Sales with Machine Learning Powered Ratings & Reviews Recorded: Dec 3 2019 41 mins
    Richard Tessier, Coveo, Mike May, Kronos, and Brittany Wroblewski, G2
    82% of business buyers say they want the same experience as when they’re buying for themselves.

    AppDirect now brings machine-learning powered search and recommendations, along with product ratings and reviews, to your marketplace. In this webinar you will learn how:

    - Coveo can drive discovery by connecting the right customer with the right product.
    - G2 can give your customers the information they need to make a purchase decision directly in your marketplace.
    - To combine these tools to increase conversion rates and basket size while keeping customer acquisition costs low.

    *This presentation was recorded at Engage 2019, AppDirect's Digital Economy Summit.
  • Innovative Go-To-Market Approaches on Digital Strategy Recorded: Nov 20 2019 35 mins
    Stewart Hawker, Vodafone Business; Jeff Tamaru, Keller Williams, Alain Schaefer, ABB
    Get Insights from Vodafone, ABB, and Keller Williams on Digital Strategy

    Every company and its go-to-market is different, but these leading companies have discovered common elements that can help any business reach more customers and drive more revenue. Get a fresh perspective on your go-to-market strategy by listening to executives from ABB, Keller Williams, and Vodafone. These companies have endured by disrupting their own tried-and-true processes with creative new approaches.

    Watch to learn more about:

    - Interesting ways companies are using their commerce platforms
    - How to expand and enable different sales channels
    - Insights into overall digital business opportunities

    *This presentation was recorded at Engage 2019, AppDirect's Digital Economy Summit.
  • Applications in 2020: How to Succeed with Digital Platforms Recorded: Nov 14 2019 58 mins
    AppDirect’s General Manager of Platform Services, Emanuel Bertolin, and iCIMS Portfolio Director, Anders Farrugia
    Join AppDirect’s General Manager of Platform Services, Emanuel Bertolin, and iCIMS Portfolio Director, Anders Farrugia, for a deep dive into how companies big and small are creating innovative and disruptive business models through digital platforms—and how you can too.

    This webinar covers:

    - Key differences between products and platforms
    - Platform use cases across industries
    - The iCIMS platform journey
One subscription commerce platform, unlimited possibilities.
AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform efficiently powers all sales, direct or indirect, lowering customer acquisition costs, and uniquely unifies identity, data, mobile, and billing management for digital services to increase customer lifetime value. Our platform opens up endless opportunities for digital commerce innovation, giving businesses the freedom to grow. We power millions of subscriptions worldwide for organizations like Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom.

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  • Title: Applications in 2020: How to Succeed with Digital Platforms
  • Live at: Nov 14 2019 5:00 pm
  • Presented by: AppDirect’s General Manager of Platform Services, Emanuel Bertolin, and iCIMS Portfolio Director, Anders Farrugia
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