Selling Physical Products Through Your Platform

Presented by

Sinan Keilani, ABB and Colin Chong, AppDirect

About this talk

The “Selling Physical Products Through Your Platform” webinar explores several areas that are critical moving to a subscription-based model, such as the importance of: - Delivering extra value with your subscriptions, not just converting current products to "as a service." - Connecting the value of your R&D to your end customers - Relying on your sales team instead of focusing squarely on automation

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AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform efficiently powers all sales, direct or indirect, lowering customer acquisition costs, and uniquely unifies identity, data, mobile, and billing management for digital services to increase customer lifetime value. Our platform opens up endless opportunities for digital commerce innovation, giving businesses the freedom to grow. We power millions of subscriptions worldwide for organizations like Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom.