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How to Build a Developer Ecosystem - Onboarding Partners & Products

Today, nearly every business is undergoing digital transformation—or is about to start. As digital technologies and strategies become a given, companies now face the challenge of identifying the factors that can give them an edge. Company culture, executive sponsorship, talent—all of these play an important part, but there's one differentiator that is the most important of all: digital platforms.

In fact, 86 percent of executives say that platforms are the critical factor for success in the digital economy. The reason why is clear: Eighty-four percent of customers are demanding more digital
products than ever before and platforms are the most seamless, cost-effective way to meet these demands.

At the same time, ecosystems—communities of software developers, resellers, and other stakeholders that companies build to support platforms—are emerging as another must-have to succeed. Indeed, almost seven out of 10 executives, 68 percent, say ecosystems are
the only way to innovate quickly to meet customer demands.

Developer ecosystems are multi-sided and diverse, which makes them incredibly complex. Three keys to success in creating an ecosystem:
- Make it easy for your partners to participate
- Provide your partners with paths to monetization
- Provide your partners with the ability to manage and support their products

Learn how AppDirect's AppMarket can help you simplify your partner onboarding and provide partners with the tools they need to succeed.
Live online Apr 14 3:00 pm UTC
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Presented by
Pete Dean, Sales Engineer, AppDirect
Presentation preview: How to Build a Developer Ecosystem - Onboarding Partners & Products

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  • How to Build a Developer Ecosystem - Onboarding Partners & Products Apr 14 2020 3:00 pm UTC 30 mins
    Pete Dean, Sales Engineer, AppDirect
    Today, nearly every business is undergoing digital transformation—or is about to start. As digital technologies and strategies become a given, companies now face the challenge of identifying the factors that can give them an edge. Company culture, executive sponsorship, talent—all of these play an important part, but there's one differentiator that is the most important of all: digital platforms.

    In fact, 86 percent of executives say that platforms are the critical factor for success in the digital economy. The reason why is clear: Eighty-four percent of customers are demanding more digital
    products than ever before and platforms are the most seamless, cost-effective way to meet these demands.

    At the same time, ecosystems—communities of software developers, resellers, and other stakeholders that companies build to support platforms—are emerging as another must-have to succeed. Indeed, almost seven out of 10 executives, 68 percent, say ecosystems are
    the only way to innovate quickly to meet customer demands.

    Developer ecosystems are multi-sided and diverse, which makes them incredibly complex. Three keys to success in creating an ecosystem:
    - Make it easy for your partners to participate
    - Provide your partners with paths to monetization
    - Provide your partners with the ability to manage and support their products

    Learn how AppDirect's AppMarket can help you simplify your partner onboarding and provide partners with the tools they need to succeed.
  • Why Digital Transformation Fails Part 3 Mar 31 2020 3:00 pm UTC 23 mins
    Drew Hanson, Associate Product Marketing Manager, AppDirect and Roger Mall, Sales Enablement Lead-EMEA, AppDirect
    Most Digital Transformations Fail. Discover Why.

    As many as 70 percent of digital initiatives fail. Learn about the reasons why and what you can do to overcome these issues.

    The “Why Digital Transformations Fail” webinars feature practical advice for overcoming common challenges. Our experts explain how to:

    - Build fast and iterative processes to support evolving business models
    - Drive down operational costs to invest in new go-to-market motions
    - Plan for future needs in a constantly shifting digital landscape
  • Why Digital Transformation Fails Part 2 Recorded: Feb 20 2020 23 mins
    Yashar Ganjavi, Sales Engineering Lead - North America
    Most Digital Transformations Fail. Discover Why.

    As many as 70 percent of digital initiatives fail. Learn about the reasons why and what you can do to overcome these issues.

    The “Why Digital Transformations Fail” webinars feature practical advice for overcoming common challenges. Our experts explain how to:

    - Build fast and iterative processes to support evolving business models
    - Drive down operational costs to invest in new go-to-market motions
    - Plan for future needs in a constantly shifting digital landscape
  • Why Digital Transformation Fails Part 1 Recorded: Jan 14 2020 20 mins
    AppDirect
    Most Digital Transformations Fail. Discover Why.

    As many as 70 percent of digital initiatives fail. Learn about the reasons why and what you can do to overcome these issues in this webinar series.
    The “Why Digital Transformations Fail” webinars feature practical advice for overcoming common challenges. Our experts explain how to:

    - Build fast and iterative processes to support evolving business models
    - Drive down operational costs to invest in new go-to-market motions
    - Plan for future needs in a constantly shifting digital landscape


    Part 1 focuses on operational challenges in subscription commerce:

    - Why scaling digital initiatives can create silos across an organization
    - How manual processes generate digital waste and why automation should be a top priority
  • Selling Physical Products Through Your Platform Recorded: Dec 12 2019 36 mins
    Sinan Keilani, ABB and Colin Chong, AppDirect
    The “Selling Physical Products Through Your Platform” webinar explores several areas that are critical moving to a subscription-based model, such as the importance of:

    - Delivering extra value with your subscriptions, not just converting current products to "as a service."
    - Connecting the value of your R&D to your end customers
    - Relying on your sales team instead of focusing squarely on automation
  • Best Practice Partnerships for Go-To-Market Success with Symantec and Rogers Recorded: Dec 5 2019 40 mins
    Mariane Louvet, Symantec and Matthew Leppanen, Rogers Communications
    Service Providers and Software Companies: Working Together to Drive GTM Success.

    Strong partnerships are essential in the digital economy, but organizations can struggle to build these relationships. Hear from Rogers Communications and Symantec on how they are partnering to drive success.

    This webinar explores several areas that are critical to forming partnerships. These include:

    - The benefits that partnerships can deliver for both parties
    - The four phases of integration that can trip up service providers and software companies alike
    - Why digitalization and automation are critical for success
    - Practical ways to work together to build GTM strategies

    *This presentation was recorded at Engage 2019, AppDirect's Digital Economy Summit.
  • How to Empower Self-Serve Sales with Machine Learning Powered Ratings & Reviews Recorded: Dec 3 2019 41 mins
    Richard Tessier, Coveo, Mike May, Kronos, and Brittany Wroblewski, G2
    82% of business buyers say they want the same experience as when they’re buying for themselves.

    AppDirect now brings machine-learning powered search and recommendations, along with product ratings and reviews, to your marketplace. In this webinar you will learn how:

    - Coveo can drive discovery by connecting the right customer with the right product.
    - G2 can give your customers the information they need to make a purchase decision directly in your marketplace.
    - To combine these tools to increase conversion rates and basket size while keeping customer acquisition costs low.

    *This presentation was recorded at Engage 2019, AppDirect's Digital Economy Summit.
  • Innovative Go-To-Market Approaches on Digital Strategy Recorded: Nov 20 2019 35 mins
    Stewart Hawker, Vodafone Business; Jeff Tamaru, Keller Williams, Alain Schaefer, ABB
    Get Insights from Vodafone, ABB, and Keller Williams on Digital Strategy

    Every company and its go-to-market is different, but these leading companies have discovered common elements that can help any business reach more customers and drive more revenue. Get a fresh perspective on your go-to-market strategy by listening to executives from ABB, Keller Williams, and Vodafone. These companies have endured by disrupting their own tried-and-true processes with creative new approaches.

    Watch to learn more about:

    - Interesting ways companies are using their commerce platforms
    - How to expand and enable different sales channels
    - Insights into overall digital business opportunities

    *This presentation was recorded at Engage 2019, AppDirect's Digital Economy Summit.
  • Applications in 2020: How to Succeed with Digital Platforms Recorded: Nov 14 2019 58 mins
    AppDirect’s General Manager of Platform Services, Emanuel Bertolin, and iCIMS Portfolio Director, Anders Farrugia
    Join AppDirect’s General Manager of Platform Services, Emanuel Bertolin, and iCIMS Portfolio Director, Anders Farrugia, for a deep dive into how companies big and small are creating innovative and disruptive business models through digital platforms—and how you can too.

    This webinar covers:

    - Key differences between products and platforms
    - Platform use cases across industries
    - The iCIMS platform journey
AppDirect powers the digital economy
AppDirect is the only end-to-end commerce platform for selling, distributing, and managing cloud-based products and services to succeed in the digital economy.

The AppDirect ecosystem connects channels, developers, and customers through its platform to simplify the digital supply chain by enabling the onboarding and sale of products with third-party services, for any channel, on any device, with support. Powering millions of cloud subscriptions worldwide, AppDirect helps organizations, including Jaguar Land Rover, Comcast, ADP, and Deutsche Telekom connect their customers to the solutions they need to reach their full potential in the digital economy.

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  • Title: How to Build a Developer Ecosystem - Onboarding Partners & Products
  • Live at: Apr 14 2020 3:00 pm
  • Presented by: Pete Dean, Sales Engineer, AppDirect
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