How to Build a Developer Ecosystem - Managing Resellers

Presented by

Rajshree Mistry, Senior Sales Engineer, AppDirect and Brian Alexander, Senior Sales Engineer, AppDirect

About this talk

Today, nearly every business is undergoing digital transformation—or is about to start. As digital technologies and strategies become a given, companies now face the challenge of identifying the factors that can give them an edge. Company culture, executive sponsorship, talent—all of these play an important part, but there's one differentiator that is the most important of all: digital platforms. In fact, 86 percent of executives say that platforms are the critical factor for success in the digital economy. The reason why is clear: Eighty-four percent of customers are demanding more digital products than ever before and platforms are the most seamless, cost-effective way to meet these demands. At the same time, ecosystems—communities of software developers, resellers, and other stakeholders that companies build to support platforms—are emerging as another must-have to succeed. Indeed, almost seven out of 10 executives, 68 percent, say ecosystems are the only way to innovate quickly to meet customer demands. Developer ecosystems are multi-sided and diverse, which makes them incredibly complex. Three keys to success in creating an ecosystem: - Make it easy for your partners to participate - Provide your partners with paths to monetization - Provide your partners with the ability to manage and support their products Learn how AppDirect's AppMarket can help you simplify your reseller management and provide resellers with the tools they need to succeed.
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AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform efficiently powers all sales, direct or indirect, lowering customer acquisition costs, and uniquely unifies identity, data, mobile, and billing management for digital services to increase customer lifetime value. Our platform opens up endless opportunities for digital commerce innovation, giving businesses the freedom to grow. We power millions of subscriptions worldwide for organizations like Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom.