5 Reasons Why Consumer Models Don't Work for B2B Subscription Commerce

Presented by

Emmanuel Bertolin, SVP and General Manager of Provider Services, AppDirect and Laura Stevenson, Senior Director, AppDirect

About this talk

Today, chances are good that you’re part of the consumer subscription economy. Maybe you have an Amazon Prime account, stream Hulu, or listen to your favorite songs on Spotify. But selling, implementing, and managing recurring B2B digital products is entirely different than selling simple subscriptions to consumers. In this webinar, Emanuel "Bert" Bertolin, AppDirect's Senior Vice President and General Manager of Provider Services, will give an overview of B2B subscription commerce. He will also detail five key reasons why a consumer subscription playbook won't work for businesses. Specifically, he'll cover how B2B subscriptions are: - More complex and multi-dimensional - Need more sales assistance - Often include the channel - Require seamless integration - Must accommodate a range of payment options Attendees will come away with a better understanding of how to adapt to these differences and succeed in the new world of B2B subscription commerce.

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AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform efficiently powers all sales, direct or indirect, lowering customer acquisition costs, and uniquely unifies identity, data, mobile, and billing management for digital services to increase customer lifetime value. Our platform opens up endless opportunities for digital commerce innovation, giving businesses the freedom to grow. We power millions of subscriptions worldwide for organizations like Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom.