Why Michael Brenner Thinks Marketing is Broken

Presented by

Michael Brenner, Head of Strategy, NewsCred

About this talk

“Most of marketing is ineffective pushing and that is stuff we as consumers are tuning out,” says Michael Brenner, Head of Strategy at NewsCred. What is the solution that has the power to drive change in your organization? Join Christine Crandell as she sits down with Michael in the latest episode of Market Movers. Watch to learn why he believes marketing should shift away from Madison Avenue and focus more on enabling the kinds of communication that occur from person to person.

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The Market Movers series covers high profile innovators from coast to coast who are not only changing the rules, but writing their own. Join host, Christine Crandell, as she interviews today’s best leaders on how they propelled their companies to the top and what factors drive them forward into uncharted territory.