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How Do I Measure Success?

Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’. User Acceptance Testing (UAT) of a new marketing solution is critical in the success and capability of your marketing efforts, so how is this approached and when do you know you have succeeded or not?

In this session, Jim Roberts will look at the key elements and approach to the testing and validation of a marketing solution. He will explore the best approach, the key elements to consider, and how to determine a successful test.
Recorded Mar 18 2015 41 mins
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Presented by
Jim Roberts - Director and Founder, BlacklerRoberts
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  • How Do I Measure Success? Recorded: Mar 18 2015 41 mins
    Jim Roberts - Director and Founder, BlacklerRoberts
    Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’. User Acceptance Testing (UAT) of a new marketing solution is critical in the success and capability of your marketing efforts, so how is this approached and when do you know you have succeeded or not?

    In this session, Jim Roberts will look at the key elements and approach to the testing and validation of a marketing solution. He will explore the best approach, the key elements to consider, and how to determine a successful test.
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BlacklerRoberts Ltd are a Data Driven Marketing consultancy, helping businesses understand and deliver actionable insight from their data.

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  • Title: How Do I Measure Success?
  • Live at: Mar 18 2015 2:00 pm
  • Presented by: Jim Roberts - Director and Founder, BlacklerRoberts
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