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Understanding the CX Ecosystem to Succeed in the Age of the Customer

In order to succeed in today’s business climate, every part of the organization must come together to consistently deliver a great customer experience. Join guest speaker Megan Burns as she shares her latest research on why this is the case and how companies can do this effectively. Viewers will learn how customer experience affects customer loyalty, which drivers of the experience impact loyalty the most, and best practices for establishing a disciplined system for customer understanding. Denodo will provide examples of companies delivering great customer experience across industries using data virtualization.
Recorded Sep 1 2015 64 mins
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Presented by
Megan Burns, Vice President, Principal Analyst at Forrester Research
Presentation preview: Understanding the CX Ecosystem to Succeed in the Age of the Customer

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  • Data Virtualization: An Introduction (Packed Lunch Webinars) Recorded: Feb 10 2017 56 mins
    Paul Moxon, VP Data Architectures & Chief Evangelist, Denodo
    According to Gartner, “By 2018, organizations with data virtualization capabilities will spend 40% less on building and managing data integration processes for connecting distributed data assets.” This solidifies Data Virtualization as a critical piece of technology for any flexible and agile modern data architecture.

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    Introduce data virtualization and explain how it differs from traditional data integration approaches
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    Set the scene for subsequent sessions in the Packed Lunch Webinar Series, which will take a deeper dive into various challenges solved by data virtualization.

    Introduction & benefits of DV
    Summary & Next Steps
  • Powering Self Service Business Intelligence with Hadoop and Data Virtualization Recorded: Jan 17 2017 64 mins
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    1) The role, use, and benefits of Hortonworks Data Platform in the Modern Data Architecture.
    2) How Hadoop and data virtualisation simplify data management and self-service data discovery.
    3)What data virtualisation is and how it can simplify big data projects. Best practices of using Hadoop with data virtualisation

    About Vizient
    Vizient, Inc. is the largest nationwide network of community-owned health care systems and their physicians in the US. Vizient™ combines the strengths of VHA, University HealthSystem Consortium (UHC), Novation and MedAssets SCM and Sg2, trusted leaders focused on solving health care's most pressing challenges. Vizient delivers brilliant resources and powerful data driven insights to healthcare organizations.
  • The Big BI Dilemma - Bimodal Logical Data Warehouse to the Rescue! Recorded: Dec 6 2016 59 mins
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    The classic unimodal data warehouse architecture has expired because it is restricted to primarily supporting structured data but not the newer data types such as social, streaming, and IoT data. New BI architecture, such as “logical data warehouse”, is required to augment the traditional and rigid unimodal data warehouse systems with a new bimodal data warehouse architecture to support requirements that are experimental, flexible, explorative, and self-service oriented.

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    · Why an agile data strategy is necessary to support a bimodal architecture
    · The concept of Bimodal Logical Data Warehouse architecture and why it is the future
    · How Data Virtualization enables the Bimodal Logical Data Warehouse
    · Customer case study depicting successful implementation of this architecture
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    A Case Study presented by Kurt Jackson, Platform Lead, Autodesk

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    Attend and Learn:

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    -How you can build a logical data warehouse using data virtualization
    -How to create a single, unified enterprise-wide access and governance point for any data used within the company

    Become a fast data strategy expert in one hour!
  • Democratizing Big Data Using Data Virtualization Recorded: Feb 3 2016 67 mins
    Noel Yuhanna, Forrester Research; Matthew Morgan, Hortonworks; Ravi Shankar, Denodo
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    This compelling content is presented by experts with deep experience in analytics, big data, and data integration. Expect to walk away with actionable insights in 60 minutes:

    * Learn about the latest innovations in big data, and which ones should matter to you most
    * The three practical use cases for which you can use big data now
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    Featured Presenters:

    Forrester: Noel Yuhanna – Principal Analyst
    Hortonworks: Matthew Morgan – VP, Product and Alliance
    Denodo: Ravi Shankar – Chief Marketing Officer


    * Forrester: How to keep up with the major innovations in big data – 20 min
    * Hortonworks: Top three big data use cases – 15 min
    * Denodo: Democratizing big data with data virtualization – 15 min
    * Q&A – 10 min
  • Business Agility Must Be Based on a New Flexible and Agile Data Approach Recorded: Oct 5 2015 73 mins
    Holger Kisker, Ph.D.,Vice President, Research Director
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  • Build a Contextual Marketing Engine and Fuel It with Data Recorded: Sep 17 2015 55 mins
    Cory Munchbach, Analyst
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  • Hadoop and Data Virtualization - A Case Study by VHA Recorded: Sep 8 2015 62 mins
    Ben Blakeney, VHA - Ravi Shankar, Denodo - Richard Proctor, Hortonworks
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    - Ravi Shankar, CMO, Denodo
    - Richard Proctor, General Manager, Global Healthcare at Hortonworks
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    Paul Moxon, Sr. Director, Product Management and Solution Architecture
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    • What Data Virtualization is and key data integration challenges solved.
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  • Understanding the CX Ecosystem to Succeed in the Age of the Customer Recorded: Sep 1 2015 64 mins
    Megan Burns, Vice President, Principal Analyst at Forrester Research
    In order to succeed in today’s business climate, every part of the organization must come together to consistently deliver a great customer experience. Join guest speaker Megan Burns as she shares her latest research on why this is the case and how companies can do this effectively. Viewers will learn how customer experience affects customer loyalty, which drivers of the experience impact loyalty the most, and best practices for establishing a disciplined system for customer understanding. Denodo will provide examples of companies delivering great customer experience across industries using data virtualization.
  • CIOs Must Enable Business Agility via Modern Data Management Recorded: Aug 28 2015 57 mins
    Craig Le Clair, Vice President, Principal Analyst at Forrester Research
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  • Data Virtualization: Advancements Driving Broad Adoption Recorded: Jun 18 2015 64 mins
    Guest Speaker, Noel Yuhanna, Principal Analyst at Forrester Research, Inc.
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    Claudia Imhoff, President, Intelligent Solutions & Founder, Boulder BI Brain
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    * The use cases for each of these components.
    * The best practices and considerations involved in the implementation of the XDW.
    * The important role of data virtualization and associated case studies demonstrating its usage.
Achieving Business Agility with Data Virtualization
For IT professionals who are focused on data integration and enterprise data management and are overwhelmed by the growing number of data and data types, data virtualization provides real-time integration with agility to access and integrate disparate sources with ease. For business professionals, Data Virtualization brings agile information access that in turn drives business agility. The webcasts provided in this channel by Denodo, the leader in Data Virtualization, provide the latest in common usage patterns, use cases, best practices and strategies for driving business value with data virtualization.

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  • Title: Understanding the CX Ecosystem to Succeed in the Age of the Customer
  • Live at: Sep 1 2015 5:00 pm
  • Presented by: Megan Burns, Vice President, Principal Analyst at Forrester Research
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