Understanding the CX Ecosystem to Succeed in the Age of the Customer

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Presented by

Megan Burns, Vice President, Principal Analyst at Forrester Research

About this talk

In order to succeed in today’s business climate, every part of the organization must come together to consistently deliver a great customer experience. Join guest speaker Megan Burns as she shares her latest research on why this is the case and how companies can do this effectively. Viewers will learn how customer experience affects customer loyalty, which drivers of the experience impact loyalty the most, and best practices for establishing a disciplined system for customer understanding. Denodo will provide examples of companies delivering great customer experience across industries using data virtualization.
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