The Power of a Complete View of the Customer (APAC)

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Presented by

Paul Moxon, VP Data Architecture and Chief Evangelist, Denodo

About this talk

A complete view of the customer encompasses a single view of the customer, the customer’s relationships, and the customer’s transactions and interactions, resulting in increased customer satisfaction and retention as well as increased revenue through up-sell and cross-sell opportunities. Attend this session to learn how data virtualization supports complete view of the customer by: - Facilitating integration of master data with any other data throughout the enterprise - Providing real-time data access to the complete customer view, for any individual or organization across the company. - Reducing data replication and its associated costs and risks and providing access to cross-company data. Agenda: - DV benefits for Complete View of Customer - Product Demonstration - Summary & Next Steps - Q&A
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For IT professionals who are focused on data integration and enterprise data management and are overwhelmed by the growing number of data and data types, data virtualization provides real-time integration with agility to access and integrate disparate sources with ease. For business professionals, Data Virtualization brings agile information access that in turn drives business agility. The webcasts provided in this channel by Denodo, the leader in Data Virtualization, provide the latest in common usage patterns, use cases, best practices and strategies for driving business value with data virtualization.