2017 Planning: Making the Case for Predictive Intelligence

Presented by

Will Vasquez, Demand Generation at Citrix and Kerry Cunningham, Research Director at SiriusDecisions

About this talk

Are you in the middle of planning out your 2017 budget and interested in learning how predictive intelligence can help you hit your pipeline and revenue goals? This webinar will explore how predictive intelligence improves the targeting and conversion rates of your digital marketing and demand gen activities and increases the relevancy and quality of leads you pass on to Sales. We will also discuss the business processes and due diligence every company should go through before investing in predictive intelligence. In this presentation you’ll learn general best practices and the specific approach Citrix took to: -identifying major use cases of predictive intelligence for B2B marketing and sales; -building an evaluation committee for predictive intelligence; -justifying the investment to executives; and, -building implementation teams to increase your chances of a successful rollout. You’ll walk away from the presentation better prepared to make the right decision this year to take advantage of predictive intelligence in 2017.

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