Online Research: The Key to Uncovering Prospects Early in the B2B Buying Journey

Presented by

Rachel Ready, Vice President of Digital Marketing and Zak Garner, Director of Solutions Consulting

About this talk

The value of search in B2B marketing is beyond question. Marketers spend massive amounts of time and money on selecting, revising and purchasing keywords in an effort to drive visits to their website, raise brand awareness and influence buying decisions. For marketers who want to reach their target buyers during the pivotal first moment of research, being able to understand, harness and measure online research and search data is no longer negotiable. But staying up-to-date and on top of the ever-changing world of search marketing is no easy task. Join BusinessOnline and 6sense as we discuss how marketers can use search as a key tactic in their arsenal and leverage online research to power their account-based marketing and sales efforts. The webinar will cover: •Current search trends throughout B2B industries •Search engine marketing, search engine optimization and everything in between •The value of search data in marketing and sales •The future of search data

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