6 Ways to Achieve Scalable, Repeatable Demand Throughout the Waterfall

Presented by

Amar Doshi, 6sense VP of Product / Kerry Cunningham, SiriusDecisions Research Director

About this talk

Don’t yawn, this isn’t yet another webinar about how predictive can help determine your target market and act as the first piece to your Demand Waterfall strategy. Instead, this will be a deep dive into the tangible ways companies can uncover, accelerate and capture demand throughout the waterfall. Join SiriusDecisions research director Kerry Cunningham and 6sense VP of Product Amar Doshi for an interactive discussion to better understand the critical components for marketing teams to deliver real impact and achieve their number one goal: demand. In this webinar, you will learn: - How behavioral modeling and critical intent data allow companies to uncover demand throughout the active and engaged stages - How targeted campaigns and tailored messaging accelerate demand and drive conversions throughout the prioritized and qualified stages - How account and contact scoring enable sales teams to capture demand and ultimately grow pipeline leading to closed-won business

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