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Smarter marketing by harnessing the power of IBM social analytics

Embrace social media as mainstream to better understand customers and drive successful business results.
Recorded Apr 29 2015 6 mins
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IBM Customer Analytics
Presentation preview: Smarter marketing by harnessing the power of IBM social analytics

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Customer analytics unlocks insights that win customers
Customers are more empowered and connected than ever, with unprecedented access to information anytime and anywhere. Their expectations are high, and their buying choices are based on positive interactions with your brand.

Customer analytics can tell you who your customers are, what they are doing, what they want, and how and when to reach them, so that you can create personalized experiences that win more business and drive loyalty.

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  • Title: Smarter marketing by harnessing the power of IBM social analytics
  • Live at: Apr 29 2015 9:05 am
  • Presented by: IBM Customer Analytics
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