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What is predictive analytics?

Everyone's talking about predictive analytics, but you're not sure what it is. This video tells you what you need to know.
Recorded Apr 29 2015 2 mins
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IBM Customer Analytics
Presentation preview: What is predictive analytics?

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Customer analytics unlocks insights that win customers
Customers are more empowered and connected than ever, with unprecedented access to information anytime and anywhere. Their expectations are high, and their buying choices are based on positive interactions with your brand.

Customer analytics can tell you who your customers are, what they are doing, what they want, and how and when to reach them, so that you can create personalized experiences that win more business and drive loyalty.

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  • Title: What is predictive analytics?
  • Live at: Apr 29 2015 9:10 am
  • Presented by: IBM Customer Analytics
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