How Celtra Optimizes its Advertising Platform with Databricks

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Presented by

Grega Kešpret

About this talk

Leading brands such as Pepsi and Macy’s use Celtra’s technology platform for brand advertising. To inform better product design and resolve issues faster, Celtra relies on Databricks to gather insights from large-scale, diverse, and complex raw event data. Learn how Celtra uses Databricks to simplify their Apache Spark deployment, achieve faster project turnaround time, and empower people to make data-driven decisions. In this webinar, you will learn how Databricks helps Celtra to: - Utilize Apache Spark to power their production analytics pipeline. - Build a “Just-in-Time” data warehouse to analyze diverse data sources such as Elastic Load Balancer access logs, raw tracking events, operational data, and reportable metrics. - Go beyond simple counting and group events into sequences (i.e., sessionization) and perform more complex analysis such as funnel analytics.
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