How Celtra Optimizes its Advertising Platform with Databricks

Presented by

Grega Kešpret

About this talk

Leading brands such as Pepsi and Macy’s use Celtra’s technology platform for brand advertising. To inform better product design and resolve issues faster, Celtra relies on Databricks to gather insights from large-scale, diverse, and complex raw event data. Learn how Celtra uses Databricks to simplify their Apache Spark deployment, achieve faster project turnaround time, and empower people to make data-driven decisions. In this webinar, you will learn how Databricks helps Celtra to: - Utilize Apache Spark to power their production analytics pipeline. - Build a “Just-in-Time” data warehouse to analyze diverse data sources such as Elastic Load Balancer access logs, raw tracking events, operational data, and reportable metrics. - Go beyond simple counting and group events into sequences (i.e., sessionization) and perform more complex analysis such as funnel analytics.
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (92)
Subscribers (39056)
No matter at what stage of your data journey you’re in, this channel will help you get a better understanding of the fundamental concepts of the Databricks Lakehouse platform and the problems we’re helping to solve for data teams.