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Getting Budget for New Projects: Advice for CMO's

There is incredible pressure on marketing to show ROI. At the same time, there are some amazing new technologies and initiatives we are being asked to tackle. How do today’s marketing leaders navigate this and obtain budget for these new projects? Join Trisha Winter, CMO of Amplifinity and a panel of executives to discuss how to get executive buy-in for new marketing projects.

Panel:
• Trisha Winter, CMO at Amplifinity (moderator)
• Jeff Day, CEO at Bluewater Technologies
• Mitzi Hunter, VP of Marketing at Compuware
• Ginger Stegmire, VP Global Marketing at Llamasoft
Recorded Dec 9 2015 62 mins
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Presented by
Trisha Winter, Amplifinity; Jeff Day, Bluewater Technologies; Mitzi Hunter, Compuware; Ginger Stegmier, Llamasoft
Presentation preview: Getting Budget for New Projects: Advice for CMO's

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  • Channel
  • Channel profile
  • Best Practices to Integrate Referrals into Sales Recorded: Oct 25 2016 47 mins
    Trisha Winter, CMO and Ben Michael, Lead Software Architect
    As presented at Dreamforce 2016: Referral marketing is becoming a standard part of the lead generation mix. For companies with sales teams, this means enabling sales to play a key role and that includes making it easy for them to obtain and track referrals in Salesforce. This session will showcase how 3 companies have successfully integrated referral programs into their sales teams and explains the integration with Salesforce that allows them to drive high quality leads at scale.
  • TSYS Case Study: Constructing a Referral Channel for Organic Growth Recorded: Sep 15 2016 35 mins
    Andrew Brabec, Marketing Manager, TSYS Merchant Solutions
    With continuing pressure from sales to produce more high-quality leads, referral programs are being used by B2B marketers to meet demand. TSYS shares their experience in starting a referral program for their customers, employees and partners. They’ll share how they got started in referral marketing and how they changed their program design as referrals became an important part of their marketing mix.

    In this presentation you’ll learn:
    • Why and how TSYS got started in referral marketing
    • How TSYS architected their referral program and how this changed as it matured
    • The future plans for TSYS referral programs to continue to grow demand creation
  • Key Steps to Get Revenue from Sales and Marketing Alignment Recorded: Aug 11 2016 47 mins
    Trisha Winter, CMO, Amplifinity and Josh Evans, SVP of Sales, Velocify
    Smarketing. It’s the new buzz term for Sales and Marketing alignment that lots of people are talking about, but few are addressing tangible steps to get value from it. In this webinar we bring a software Marketing and Sales Executive together to outline key steps to increase the maturity and corresponding benefit from Smarketing.
    What you’ll learn:
    •3 levels of Smarketing maturity (3 C’s)
    •Actionable steps to take to reach each level
    •Technology that can help you get full value from alignment
  • How CableOne and Mosquito Squad promote their referral programs Recorded: May 31 2016 49 mins
    Joel Van Haaften, Amplifinity, Ashley White, CableOne, Karin Harrison, Mosquito Squad
    Referral programs can be a consistent channel for high quality lead generation, but only if marketing does their part to promote it. Cable One Business and Mosquito Squad join Amplifinity to discuss how they promote their referral programs and drive success.
  • Why Channels Need to Embrace RaaS (Referrals as a Service) Recorded: Mar 30 2016 41 mins
    Randy Fahrbach, Sr. Mgr. of Mobility Apps Partner Development at Citrix & Larry Angeli, CEO of Amplifinity
    RaaS is the concept of “Referrals as a Service” as a way to develop and harness referral partners. The phrase was first coined by Randy Fahrbach, Sr. Mgr. of GoTo Channel Development at Citrix. Randy joins Amplifinity CEO, Larry Angeli, on this webcast to discuss why RaaS is working at Citrix and what other Channel Managers can learn from their experience.

    What you’ll learn:

    · What RaaS is

    · Why RaaS is key to making Channel partners productive

    · How RaaS works at Citrix

    · What you can do to start developing your RaaS strategy
  • How to Start a B2B Referral Program Recorded: Feb 23 2016 41 mins
    Trisha Winter, CMO at Amplifinity
    Referral programs generate a clear impact on top line revenue and provide leads that convert better and faster than traditional marketing leads. If you are thinking about starting a referral program there are many things to consider and you most likely have a few questions.

    Join Trisha Winter, CMO at Amplifinity to discuss how to start a referral program that will garner success and provide unparalleled ROI.

    What you'll learn:

    • The benefits of a referral program
    • How to take advantage of your current assets
    • What referral features spark success
  • Promotional strategies for referral success Recorded: Jan 13 2016 42 mins
    Trisha Winter, CMO, and Joel Van Haaften, VP of Client Services at Amplifinity
    If you are thinking about starting a referral program, you’ll need to consider how you plan to promote it. Referrals can be an always-on channel for demand generation if you understand the best ways to keep the channel producing. Join Trisha Winter, CMO, and Joel Van Haaften, VP of Client Services at Amplifinity as they discuss all of the ways that Amplifinity’s most successful customers promote their referral programs.

    What you’ll learn:

    • Key factors to promoting your referral program
    • Promotional strategies used by companies to get more advocates
    • Promotional strategies used by companies to get more referrals
  • Getting Budget for New Projects: Advice for CMO's Recorded: Dec 9 2015 62 mins
    Trisha Winter, Amplifinity; Jeff Day, Bluewater Technologies; Mitzi Hunter, Compuware; Ginger Stegmier, Llamasoft
    There is incredible pressure on marketing to show ROI. At the same time, there are some amazing new technologies and initiatives we are being asked to tackle. How do today’s marketing leaders navigate this and obtain budget for these new projects? Join Trisha Winter, CMO of Amplifinity and a panel of executives to discuss how to get executive buy-in for new marketing projects.

    Panel:
    • Trisha Winter, CMO at Amplifinity (moderator)
    • Jeff Day, CEO at Bluewater Technologies
    • Mitzi Hunter, VP of Marketing at Compuware
    • Ginger Stegmire, VP Global Marketing at Llamasoft
  • 10 Technical Best Practices for Launching a Referral Program Recorded: Nov 19 2015 40 mins
    Josh Beach, CTO of Amplifinity
    A referral program is a consistent channel for demand generation. Josh Beach, CTO of Amplifinity, walks through what marketers need to think about when planning to launch a referral program. You'll learn the key decision points in designing your program and best practices from the many customers Josh has helped to architect their referral success.
  • Amplifinity Salesforce Connector Overview Recorded: Oct 23 2015 15 mins
    Josh Swenson, Product Manager at Amplifinity
    Amplifinity’s referral marketing platform creates a new channel for demand generation and customer acquisition. Enterprise referral automation enables marketing and sales teams to leverage their brand advocates – customers, employees and partners – to refer people they know to your brand.

    Amplifinity integrates with your critical systems to allow for integrations, reward tracking & fulfillment.
  • How RingCentral automated referral marketing Recorded: Oct 14 2015 42 mins
    Mark Brier, Director of Referral and Upsell Marketing at RingCentral & Brian Chiosi, Marketing Systems Lead at RingCentral
    You know how to automate campaigns with the best of them. But with the rise in companies turning to referral marketing, are you prepared to execute on this new demand generation channel? Mark Brier, Director of Referral and Upsell Marketing, and Brian Chiosi, Marketing Systems Lead, will walk you through RingCentral’s journey to create and automate referrals to become a key revenue generator for their business.

    What you’ll learn:

    • Why referral marketing is important for B2B companies

    * Challenges of setting up an in-house referral program

    • Multiple configurations RingCentral used as they matured with referral marketing

    • What worked and what didn't throughout their referral growth
  • Innovative Recruiting Strategies: Advocacy Marketing and Mass Personalization Recorded: Sep 23 2015 15 mins
    Steve Neiheisel, VP for Enrollment Management & Student Services Northern Michigan University / Trisha Winter CMO Amplifinity
    Advocacy Marketing is a new approach to identifying and reaching out to prospective students in a systemic way using social media, “mass personalization” of marketing, and advanced analytics. Join Northern Michigan University to learn about this game-changing new recruiting strategy that they’re implementing with two new programs: “Share Northern for Alumni” and “Share Northern for Students.”
  • Advocate Marketing: What it is and why you need to care Recorded: Aug 26 2015 46 mins
    Jonathan Murray, Managing Director at Draper Triangle & Brian Gladstein, EVP of Technology Marketing at GYK Antler
    There is a lot of buzz about Advocacy, but should you care? Jonathan Murray, Draper Triangle Managing Director, provides a breakdown of the types of technologies that are being grouped under “Advocacy”. Brian Gladstein, EVP of Technology Marketing at GYK Antler discusses what both brand awareness and demand generation marketers should be considering within Advocacy and will provide an approach to help you figure out how to get started with advocacy technology.

    What you’ll learn:
    The 4 different technology groups under the Advocacy market
    The challenges that are driving technology purchases
    The buyers for each group
    Where to start leveraging advocacy for your business
  • Customer Advocacy is the New Demand Generation Recorded: Jul 15 2015 47 mins
    Bob Peterson, Research Director for Customer Advocacy, Sirius Decisions; Trisha Winter, CMO, Amplifinity
    Customer advocacy is great when you can get it, but getting it is usually ad hoc. With new technology available, savvy customer marketers are realizing that there are ways to scale customer advocacy and harness it for demand generation.

    Bob Peterson, Research Director for Customer Advocacy at Sirius Decisions will discuss the drivers behind investment in customer advocacy and Trisha Winter, CMO of Amplifinity will share examples of how Customer Marketing can get started.
Best practices from Amplfinity - leaders in referral automation.
As advocacy innovation continues its rapid pace, we strive to provide expertise for marketing and sales on how to best leverage advocacy for your business.

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  • Title: Getting Budget for New Projects: Advice for CMO's
  • Live at: Dec 9 2015 6:00 pm
  • Presented by: Trisha Winter, Amplifinity; Jeff Day, Bluewater Technologies; Mitzi Hunter, Compuware; Ginger Stegmier, Llamasoft
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