10 Technical Best Practices for Launching a Referral Program

Presented by

Josh Beach, CTO of Amplifinity

About this talk

A referral program is a consistent channel for demand generation. Josh Beach, CTO of Amplifinity, walks through what marketers need to think about when planning to launch a referral program. You'll learn the key decision points in designing your program and best practices from the many customers Josh has helped to architect their referral success.

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With increasing pressure on marketing to drive growth, we strive to provide expertise for marketing and sales on how to establish an enterprise referral channel to grow revenue.