Best Practices to Integrate Referrals into Sales

Presented by

Trisha Winter, CMO and Ben Michael, Lead Software Architect

About this talk

As presented at Dreamforce 2016: Referral marketing is becoming a standard part of the lead generation mix. For companies with sales teams, this means enabling sales to play a key role and that includes making it easy for them to obtain and track referrals in Salesforce. This session will showcase how 3 companies have successfully integrated referral programs into their sales teams and explains the integration with Salesforce that allows them to drive high quality leads at scale.

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With increasing pressure on marketing to drive growth, we strive to provide expertise for marketing and sales on how to establish an enterprise referral channel to grow revenue.