Accelerating Channel Success with Referral Partners

Presented by

Kathy Contreras, Sr. Research Director for Channel Marketing Strategies, SiriusDecisions and Trisha Winter, CMO, Amplifinity

About this talk

Kathy Contreras, SiriusDecisions Sr. Research Director for Channel Marketing Strategies, will share best practices to building a market-leading referral partner program. A new data report on the performance of B-to-B referral partner programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will provide guidance on enabling referral partners to drive growth and the expected impact to your business. What you'll learn: - Key decision points for building a partner referral program - Best practices from successful programs - Performance benchmarks for referral partner programs

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With increasing pressure on marketing to drive growth, we strive to provide expertise for marketing and sales on how to establish an enterprise referral channel to grow revenue.