Influencer Marketing has grown to become mainstream for marketers in recent years. As opportunities to leverage influencers expand, so do the guidelines set forth by the Federal Trade Commission, making compliance a moving target for many marketers.
Learn how to navigate evolving FTC guidelines for influencer marketing. They’ll cover the history of influencer marketing and the FTC, examples of dos and don’ts for disclosing partnerships and newsworthy case studies of FTC compliance and non-compliance.
Join us on February 28, 2017 at 12pm EST to ensure you’re up to date on how to protect your brand by being FTC compliant, when working with influencers. You won’t want to miss it!
Information on the Presenters:
Amanda Schreyer is counsel to the Corporate Department and Intellectual Property Group of Sullivan & Worcester LLP. Amanda represents creative entrepreneurs, digital influencers, influencer marketing agencies, media publishers, video game developers, writers, filmmakers and other intellectual property holders in connection with a wide variety of transactional matters. She frequently writes and lectures on several topics relating to her law practice.
Rachael Cihlar is the Director of Strategy and Thought Leadership at TapInfluence, Rachael strategizes, designs, implements, and optimizes influencer marketing campaigns and programs for brands and agencies. When she’s not working with senior executives at leading digital and PR agencies, or with social media teams inside top brands, Rachael is actively monitoring trends and data in consumer buying behavior.
Jim Tobin CEO and founder, Ignite Social Media President & Rebecca Kovacevich, Sr. Program Marketing Manager, TapInfluence
Like everything else in social media marketing, influencer marketing has evolved rapidly over the last 9 years. As brands work harder to reach a smaller percentage of fans on social media, influencer marketing has become a core part of the larger social media strategy. In this dynamic webinar, Jim and Rebecca will cover how to engage with influencers in a way that is mutually beneficial, how to produce content at scale and how the best brands use influencer marketing to support their social media strategies.
Jim Tobin, CEO and founder, Ignite Social Media
Author of 2008's "Social Media is a Cocktail Party" and 2013's "Earn It. Don't Buy It."
Senior Program Marketing Manager, TapInfluence
Staying up on all the new Social Trends as a Marketer is not always easy. Instagram, Blog, YouTube; there is a lot out there, are you staying up on all the trends? Have you tried one of the newest trends, Facebook Live? How does Facebook Live affect you and the way you market? Join us for a live webinar to talk about:
•What Facebook Live is?
•How it is Valuable to you?
•How can it be Implemented into your marketing strategy?
Rustin Banks, Co-founder and Chief Product Officer, Tapinfluence
There’s a lot of clutter in the digital space, and breaking through the noise can get expensive. Influencer marketing is different—by speaking to customers on their terms, it empowers you to move them to action.
And now, we have concrete data to prove it. In this webinar, TapInfluence co-founder and CPO Rustin Banks will unveil expert insights into Influencer
Marketing methodology and illustrate how you can generate over 11x ROI over traditional advertising.
In addition you’ll learn:
- 5 ways to measure real ROI
- Optimized audience targeting for maximum results
- Working backwards from goals to achievements
- Defining clear KPIs
Kyle Lacy, VP Marketing – OpenView Partners and Joseph Cole, Head of Growth – TapInfluence
Let’s face it, when it comes to marketing, our target market has created a wall, it’s not their fault, it’s ours. Think about this - you’re responsible for generating over 5,000 leads this quarter, how are you going to do it?
- Create another eBook?
- Write more blogs?
- Invest more money in AdWords?
- Refocus on building pipeline with ABM?
You would probably want a combination of all the above, but that’s time-consuming and quickly adds up $$$. And even if you’re doing all of the above, there isn’t a guarantee that these channels will cut through the noise. Take these examples into consideration:
- 57% of Internet users don’t click on banner ads because they’re afraid of receiving spam or malware.
- 18% of Internet users in the U.S. use an ad blocker, which resulted in a loss of $5.8 billion in ad revenue on 2014.
- Spotify Premium grew by a cool 10 million users since 2014 as consumers sought an ad-free listening experience.
If you’re a start-up, small company, (even if you’re pretty big) marketing budgets are tight and always scrutinized. Influencer marketing has proven to be a profitable and scalable channel, if done right. Learn from growth marketing experts as they give you tips on how to Growth hack your business through Influencer Marketing.
Let’s face it. When it comes to building your social influence, there’s always a new technology, platform, and trend just around the corner. It’s no secret that video is becoming a powerful and popular medium for influencers to share a brand's message.
TapInfluence has partnered with social media influencer and video expert Chef Billy Parisi to bring you everything you need to know about getting started in video.
Join us on Wednesday, September 14th at 1pm EDT. In this 1 hour webcast, you’ll learn:
- Why video?
- What to consider before getting started
- Ways to get involved: DIY vs. Hired Production
- Equipment & tool recommendations for the beginner, intermediate and advanced video enthusiasts
- How to work with brands on video collaborations
About the speaker:
Chef Billy Parisi is one of the true culinary media entrepreneurs branching out his brand across the digital and social landscape since 2007. He engages as on-camera talent, speaking engagements, live cooking demonstrations, brand advocacy and culinary consulting.
Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.
This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:
- Budget allocation
- Preferred social platforms
- Key challenges faced
- Measuring success
- Top performing tactics
- Why influencer marketing works
About the speaker:
Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
Nielsen Catalina Solutions and Rustin Banks, TapInfluence CPO/Co-founder
Earlier this year, Nielsen Catalina Solutions released a first-in-class study, revealing that influencer marketing delivered unprecedented ROI for a Fortune 500 brand. In this webinar, TapInfluence co-founder and CPO Rustin Banks and Joshua Books from Nielsen Catalina Solutions will unveil the marketing technology that made these results possible and expert insights into the campaign methodology. Watch this webinar and learn how TapInfluence was able to deliver an 11x ROI over traditional advertising using Influencer Marketing Automation.
Ad blocking has dominated headlines in the marketing world for months, generating a robust debate about the legality, ethics, and financial ramifications of the software.
Regardless of your position, the fact remains that more than $10 billion in U.S. ad revenue is expected to be lost this year, and that’s the estimate before Apple’s launch of iOS9 on September 16th, which will allow mobile ad blocking on iPhones for the first time.
-Ad blockers will cost publishers nearly $22 billion in revenue this year
-200 million people worldwide regularly block ads
-Usage increased by 41% globally in the last year
As an advocate of the digital marketer, TapInfluence is excited to co-host PageFair, the authors of the most quoted ad blocking study in the industry, “The Cost of Ad Blocking, 2015 Global Ad Blocking Report,” for an exclusive webinar.
The impact of ad blocking is undeniable. Cut through the media hype and hear about alternatives. Get the facts straight from the source and learn what it means for the future of Digital Marketing.
Pinterest is quickly becoming the “go-to” platform for brands looking to engage consumers and build loyalty. Check out our webcast recording and walk away with tips and tricks about Pinterest that give you more insight into who you can reach and how you can reach them with this powerful platform.
TapInfluence is the leading SaaS platform licensed by marketers to automate the time-consuming and manual process of finding relevant digital influencers (those with key audiences on blogs, Facebook, Twitter, Pinterest, Instagram, YouTube, Vine and SnapChat) and collaborating with them to create meaningful, consumer-trusted content. The cloud-based software provides a single workflow system that enables brands and agencies to co-create branded content with influencers, distribute that content across social platforms and brand sites, and access detailed analytics to measure the actual monetary value and ROI.