Building a Social Media Army: Influencer Marketing Strategies

Presented by

Jim Tobin CEO and founder, Ignite Social Media President & Rebecca Kovacevich, Sr. Program Marketing Manager, TapInfluence

About this talk

Like everything else in social media marketing, influencer marketing has evolved rapidly over the last 9 years. As brands work harder to reach a smaller percentage of fans on social media, influencer marketing has become a core part of the larger social media strategy. In this dynamic webinar, Jim and Rebecca will cover how to engage with influencers in a way that is mutually beneficial, how to produce content at scale and how the best brands use influencer marketing to support their social media strategies. Presenters: Jim Tobin, CEO and founder, Ignite Social Media President, Carusele Author of 2008's "Social Media is a Cocktail Party" and 2013's "Earn It. Don't Buy It." Rebecca Kovacevich Senior Program Marketing Manager, TapInfluence

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (14)
Subscribers (5565)
TapInfluence is the leading SaaS platform licensed by marketers to automate the time-consuming and manual process of finding relevant digital influencers (those with key audiences on blogs, Facebook, Twitter, Pinterest, Instagram, YouTube, Vine and SnapChat) and collaborating with them to create meaningful, consumer-trusted content. The cloud-based software provides a single workflow system that enables brands and agencies to co-create branded content with influencers, distribute that content across social platforms and brand sites, and access detailed analytics to measure the actual monetary value and ROI.