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Building a Social Media Army: Influencer Marketing Strategies

Like everything else in social media marketing, influencer marketing has evolved rapidly over the last 9 years. As brands work harder to reach a smaller percentage of fans on social media, influencer marketing has become a core part of the larger social media strategy. In this dynamic webinar, Jim and Rebecca will cover how to engage with influencers in a way that is mutually beneficial, how to produce content at scale and how the best brands use influencer marketing to support their social media strategies.

Presenters:

Jim Tobin, CEO and founder, Ignite Social Media
President, Carusele
Author of 2008's "Social Media is a Cocktail Party" and 2013's "Earn It. Don't Buy It."

Rebecca Kovacevich
Senior Program Marketing Manager, TapInfluence
Recorded Nov 16 2016 49 mins
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Presented by
Jim Tobin CEO and founder, Ignite Social Media President & Rebecca Kovacevich, Sr. Program Marketing Manager, TapInfluence
Presentation preview: Building a Social Media Army: Influencer Marketing Strategies

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  • Top Influencer Marketing Predictions For Your 2017 Strategy Plan Feb 15 2017 7:00 pm UTC 60 mins
    Laura Smous, TapInfluence, Katie Paulsen, RhythmOne and Chloe DiVita, BlogPaws
    The influence economy has changed the way we buy things—forever. Consumers, not marketers, now own the buyer's journey, and over 80% of marketers have turned to influencer marketing, to engage consumers and drive sales. Influencer marketing is so prevalent, it was recently featured on a CBS "60 Minutes" segment titled, "The Influencers."

    Join Katie Paulsen, VP, Influencer Marketing at RhythmOne, Chloe DiVita, Chief of Everything at BlogPaws and Laura Smous, Head of Product Marketing at TapInfluence, as they show you how to stay relevant and play by the new rules of engagement. They'll cover trends driving influencer marketing in and how to work with a partner and platform to create an influencer marketing strategy that is both meaningful and measurable for 2017.

    Whether you are just getting started or upping your game, you'll learn:

    - Top Influencer Marketing Predictions for your 2017 marketing strategy
    - Why audience targeting and micro-influencers are vital to your strategy
    - How to turn influencers from a one-time resource to a creative engine
    - How to leverage emerging social platforms and real-time social, without succumbing to hype
  • Building a Social Media Army: Influencer Marketing Strategies Recorded: Nov 16 2016 49 mins
    Jim Tobin CEO and founder, Ignite Social Media President & Rebecca Kovacevich, Sr. Program Marketing Manager, TapInfluence
    Like everything else in social media marketing, influencer marketing has evolved rapidly over the last 9 years. As brands work harder to reach a smaller percentage of fans on social media, influencer marketing has become a core part of the larger social media strategy. In this dynamic webinar, Jim and Rebecca will cover how to engage with influencers in a way that is mutually beneficial, how to produce content at scale and how the best brands use influencer marketing to support their social media strategies.

    Presenters:

    Jim Tobin, CEO and founder, Ignite Social Media
    President, Carusele
    Author of 2008's "Social Media is a Cocktail Party" and 2013's "Earn It. Don't Buy It."

    Rebecca Kovacevich
    Senior Program Marketing Manager, TapInfluence
  • What is Facebook Live? Recorded: Oct 27 2016 28 mins
    Chris Johnson
    Staying up on all the new Social Trends as a Marketer is not always easy. Instagram, Blog, YouTube; there is a lot out there, are you staying up on all the trends? Have you tried one of the newest trends, Facebook Live? How does Facebook Live affect you and the way you market? Join us for a live webinar to talk about:

    •What Facebook Live is?
    •How it is Valuable to you?
    •How can it be Implemented into your marketing strategy?
  • No BS: How To Measure Real Influencer Marketing ROI Recorded: Oct 19 2016 58 mins
    Rustin Banks, Co-founder and Chief Product Officer, Tapinfluence
    There’s a lot of clutter in the digital space, and breaking through the noise can get expensive. Influencer marketing is different—by speaking to customers on their terms, it empowers you to move them to action.
    And now, we have concrete data to prove it. In this webinar, TapInfluence co-founder and CPO Rustin Banks will unveil expert insights into Influencer

    Marketing methodology and illustrate how you can generate over 11x ROI over traditional advertising.

    In addition you’ll learn:

    - 5 ways to measure real ROI
    - Optimized audience targeting for maximum results
    - Working backwards from goals to achievements
    - Defining clear KPIs
  • Growth Hacking Your Business Through Influencer Marketing Recorded: Sep 28 2016 48 mins
    Kyle Lacy, VP Marketing – OpenView Partners and Joseph Cole, Head of Growth – TapInfluence
    Let’s face it, when it comes to marketing, our target market has created a wall, it’s not their fault, it’s ours. Think about this - you’re responsible for generating over 5,000 leads this quarter, how are you going to do it?

    - Create another eBook?
    - Write more blogs?
    - Invest more money in AdWords?
    - Refocus on building pipeline with ABM?

    You would probably want a combination of all the above, but that’s time-consuming and quickly adds up $$$. And even if you’re doing all of the above, there isn’t a guarantee that these channels will cut through the noise. Take these examples into consideration:

    - 57% of Internet users don’t click on banner ads because they’re afraid of receiving spam or malware.
    - 18% of Internet users in the U.S. use an ad blocker, which resulted in a loss of $5.8 billion in ad revenue on 2014.
    - Spotify Premium grew by a cool 10 million users since 2014 as consumers sought an ad-free listening experience.

    If you’re a start-up, small company, (even if you’re pretty big) marketing budgets are tight and always scrutinized. Influencer marketing has proven to be a profitable and scalable channel, if done right. Learn from growth marketing experts as they give you tips on how to Growth hack your business through Influencer Marketing.
  • Social influencers: How to #Crush in Video with Expert Billy Parisi Recorded: Sep 14 2016 56 mins
    Billy Parisi, Social influencer & video expert
    Let’s face it. When it comes to building your social influence, there’s always a new technology, platform, and trend just around the corner. It’s no secret that video is becoming a powerful and popular medium for influencers to share a brand's message.

    TapInfluence has partnered with social media influencer and video expert Chef Billy Parisi to bring you everything you need to know about getting started in video.

    Join us on Wednesday, September 14th at 1pm EDT. In this 1 hour webcast, you’ll learn:

    - Why video?
    - What to consider before getting started
    - Ways to get involved: DIY vs. Hired Production
    - Equipment & tool recommendations for the beginner, intermediate and advanced video enthusiasts
    - How to work with brands on video collaborations

    About the speaker:
    Chef Billy Parisi is one of the true culinary media entrepreneurs branching out his brand across the digital and social landscape since 2007. He engages as on-camera talent, speaking engagements, live cooking demonstrations, brand advocacy and culinary consulting.
  • The State of Influencer Marketing Recorded: Aug 23 2016 63 mins
    Brian Solis, Principal Analyst, Altimeter Group
    Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.

    This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:

    - Budget allocation
    - Preferred social platforms
    - Key challenges faced
    - Measuring success
    - Top performing tactics
    - Why influencer marketing works

    About the speaker:
    Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
  • Improve Marketing ROI by 11X with Influencer Marketing Automation Recorded: Jul 18 2016 52 mins
    Nielsen Catalina Solutions and Rustin Banks, TapInfluence CPO/Co-founder
    Earlier this year, Nielsen Catalina Solutions released a first-in-class study, revealing that influencer marketing delivered unprecedented ROI for a Fortune 500 brand. In this webinar, TapInfluence co-founder and CPO Rustin Banks and Joshua Books from Nielsen Catalina Solutions will unveil the marketing technology that made these results possible and expert insights into the campaign methodology. Watch this webinar and learn how TapInfluence was able to deliver an 11x ROI over traditional advertising using Influencer Marketing Automation.
  • The Future of Influencer Marketing - Predictions for 2015-2016 Recorded: Oct 5 2015 25 mins
    TapInfluence - Rachael Cihlar & Todd Cameron
    Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.

    To learn more about this growing challenge and other trends that are emerging, check out our webcast replay: The Future of Influencer Marketing, Predictions for 2015-2016.
  • Ad Blocking's Impact and the Future of Digital Marketing Recorded: Oct 5 2015 47 mins
    Dr. Johnny Ryan & Todd Cameron
    Ad blocking has dominated headlines in the marketing world for months, generating a robust debate about the legality, ethics, and financial ramifications of the software.

    Regardless of your position, the fact remains that more than $10 billion in U.S. ad revenue is expected to be lost this year, and that’s the estimate before Apple’s launch of iOS9 on September 16th, which will allow mobile ad blocking on iPhones for the first time.

    -Ad blockers will cost publishers nearly $22 billion in revenue this year
    -200 million people worldwide regularly block ads
    -Usage increased by 41% globally in the last year

    As an advocate of the digital marketer, TapInfluence is excited to co-host PageFair, the authors of the most quoted ad blocking study in the industry, “The Cost of Ad Blocking, 2015 Global Ad Blocking Report,” for an exclusive webinar.

    The impact of ad blocking is undeniable. Cut through the media hype and hear about alternatives. Get the facts straight from the source and learn what it means for the future of Digital Marketing.
  • Pinning Down an Influencer Marketing Strategy That Works Recorded: Jun 26 2015 34 mins
    TapInfluence and Beth Hayden
    Pinterest is quickly becoming the “go-to” platform for brands looking to engage consumers and build loyalty. Check out our webcast recording and walk away with tips and tricks about Pinterest that give you more insight into who you can reach and how you can reach them with this powerful platform.
Powering the Influence Economy
TapInfluence is the leading SaaS platform licensed by marketers to automate the time-consuming and manual process of finding relevant digital influencers (those with key audiences on blogs, Facebook, Twitter, Pinterest, Instagram, YouTube, Vine and SnapChat) and collaborating with them to create meaningful, consumer-trusted content. The cloud-based software provides a single workflow system that enables brands and agencies to co-create branded content with influencers, distribute that content across social platforms and brand sites, and access detailed analytics to measure the actual monetary value and ROI.

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  • Title: Building a Social Media Army: Influencer Marketing Strategies
  • Live at: Nov 16 2016 6:00 pm
  • Presented by: Jim Tobin CEO and founder, Ignite Social Media President & Rebecca Kovacevich, Sr. Program Marketing Manager, TapInfluence
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