Know Thy Guidelines: FTC Compliance for Influencer Marketing in 2017

Presented by

Amanda Schreyer and Rachael Cihlar,

About this talk

Influencer Marketing has grown to become mainstream for marketers in recent years. As opportunities to leverage influencers expand, so do the guidelines set forth by the Federal Trade Commission, making compliance a moving target for many marketers. Learn how to navigate evolving FTC guidelines for influencer marketing. They’ll cover the history of influencer marketing and the FTC, examples of dos and don’ts for disclosing partnerships and newsworthy case studies of FTC compliance and non-compliance. Join us on February 28, 2017 at 12pm EST to ensure you’re up to date on how to protect your brand by being FTC compliant, when working with influencers. You won’t want to miss it! Information on the Presenters: Amanda Schreyer is counsel to the Corporate Department and Intellectual Property Group of Sullivan & Worcester LLP. Amanda represents creative entrepreneurs, digital influencers, influencer marketing agencies, media publishers, video game developers, writers, filmmakers and other intellectual property holders in connection with a wide variety of transactional matters. She frequently writes and lectures on several topics relating to her law practice. Rachael Cihlar is the Director of Strategy and Thought Leadership at TapInfluence, Rachael strategizes, designs, implements, and optimizes influencer marketing campaigns and programs for brands and agencies. When she’s not working with senior executives at leading digital and PR agencies, or with social media teams inside top brands, Rachael is actively monitoring trends and data in consumer buying behavior.

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TapInfluence is the leading SaaS platform licensed by marketers to automate the time-consuming and manual process of finding relevant digital influencers (those with key audiences on blogs, Facebook, Twitter, Pinterest, Instagram, YouTube, Vine and SnapChat) and collaborating with them to create meaningful, consumer-trusted content. The cloud-based software provides a single workflow system that enables brands and agencies to co-create branded content with influencers, distribute that content across social platforms and brand sites, and access detailed analytics to measure the actual monetary value and ROI.