Know Thy Guidelines: FTC Compliance for Influencer Marketing (encore)

Presented by

Amanda Schreyer - Attorney at Law of Sullivan & Worcester and Fran Cruz, VP Product TapInfluence

About this talk

Influencer Marketing has grown to become mainstream for many brands. As Influencer Marketing continues to grow so do the opportunities for serious snafus. Do you know if you're compliant? Whether you're a marketer or an influencer make sure you join this webinar so you're equipped to navigate potentially serious expensive mistakes. - FTC and general compliance best practices - Examples of newsworthy case studies of compliance and non-compliance - Learn how to simplify the IM process Join Fran Cruz - VP Product Strategy of TapInfluence and Amanda Schreyer - Attorney at Law of Sullivan & Worcester on March 29 to keep up to date and learn how to protect you and your brand.

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TapInfluence is the leading SaaS platform licensed by marketers to automate the time-consuming and manual process of finding relevant digital influencers (those with key audiences on blogs, Facebook, Twitter, Pinterest, Instagram, YouTube, Vine and SnapChat) and collaborating with them to create meaningful, consumer-trusted content. The cloud-based software provides a single workflow system that enables brands and agencies to co-create branded content with influencers, distribute that content across social platforms and brand sites, and access detailed analytics to measure the actual monetary value and ROI.