10 Things You Must Know About Influencer Marketing (But Never Asked)

Presented by

Joseph Cole - VP of Marketing, Bee Stuhlmiller - Head of Sales, TapInfluence

About this talk

Influencer Marketing is hot. It’s estimated that 84% of marketers will launch an influencer marketing campaign in the next 12-months. With more brands jumping into the mix, there’s the very real danger of messing up so don’t be surprised if we tell you that “Kimmie” isn’t an influencer. In this presentation, Joseph and Bee will share 10 tangible steps on how to work with influencers the right way, how to protect your brand, and how to define and scale your strategy for uber growth. The advice is solid, given TapInfluence has been in the business for almost 10 years and is the only influencer marketing solution with a proven 11x ROI.

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TapInfluence is the leading SaaS platform licensed by marketers to automate the time-consuming and manual process of finding relevant digital influencers (those with key audiences on blogs, Facebook, Twitter, Pinterest, Instagram, YouTube, Vine and SnapChat) and collaborating with them to create meaningful, consumer-trusted content. The cloud-based software provides a single workflow system that enables brands and agencies to co-create branded content with influencers, distribute that content across social platforms and brand sites, and access detailed analytics to measure the actual monetary value and ROI.