Predictive marketing is a hot topic for CMOs today but what does it mean from a practical perspective? In this webinar, Radius SVP of Marketing Angela Zener will present the various use cases of predictive marketing and the outcomes expected throughout the marketing funnel. Learn the top 10 use cases that drive faster market expansion, better customer identification and accelerated acquisition. Hear about how companies of all sizes, from growth to established enterprises, have leveraged the power of data science to discover, acquire, and measure markets and improve marketing performance.
John Hurley, Director of Product Marketing, Radius
There are now a number of predictive marketing analytics tools that can help marketers better target prospects and run more effective marketing campaigns. But because it’s a new technology, there is also a lot of confusion: What is predictive analytics? What can I use it to do? How do I get started?
Join John Hurley, Director of Product Marketing at Radius, as he reveals the use cases and benefits of integrating predictive insights to improve the outcomes of your marketing activities.
Scott Brinker, Chief Marketing Technologist Blog; David Lewis, CEO, DemandGen International
With 1800+ marketing technologies to choose from in 2015, it's tough to find the right mix to drive company revenue.
Register today to learn about:
+ The top takeaways from Scott Brinkers’ 2015 Marketing Landscape
+ How B2B marketing marketing peers are building a revenue-generating marketing stack
+ What questions you should ask to identify key marketing technologies for your business
David Raab, Marketing Technology Expert, Raab Associates
Join Radius and marketing technology expert, David Raab, as we explore the role customer and market analytics play in unlocking successful market expansions.
Market expansions always require judgments about which segments to pursue and which to avoid, and in this webinar we’ll reveal key insights into setting up a successful market expansion. Don’t miss this opportunity to learn how solid insights and analytics can tilt the odds in your favor.
Discover your markets. Target with precision. Predict success.
Radius delivers predictive marketing software that transforms the way B2B companies discover new market opportunities, acquire the right customers, and measure success.
Using Radius, marketers instantly access unprecedented value with cloud-based software designed for user experience, scalability, and security for organizations of any size – from the Fortune 500 to emerging growth companies.