From Store Visits to Audience Insights: Getting the Most from your Mobile Campai

Presented by

Derek Zabbia, Jason Uechi, Courtney Hubbard

About this talk

It’s not enough to simply use data, analytics and insights to inform your mobile strategy. To be truly effective, you need a clear understanding of the ever-shifting consumer journey. Tracking store visits at the individual store level is essential to mobile and offline attribution and can provide actionable insights that can be used in campaign strategy and planning. Watch the Adweek replay and join YP and data-driven marketing agency Ansira (formerly Sq1) for a discussion of best practices in mobile campaign optimization, the nuances of the current path to purchase, and how consumers now zigzag across devices, platforms and channels. You’ll learn: •How location, context and device can identify new opportunities for your consumers. •Best practices for tracking store visits and aggregating and analyzing audience data to obtain valuable insights. •How to use campaign data to develop predictive models to improve future results and return on ad spend.

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